Mon. Mar 4th, 2024

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These deals just might make a beauty lover’s (Prime) day.

Amazon’s much-awaited savings event is finally here — and in addition to big-ticket buys from the tech department and beyond, the bargain bonanza is also your ticket to saving on skincare, makeup and more.

From the lash potion Meghan Markle swears by to the face spray Selena Gomez and Kendall Jenner spritz on, below are the 23 best deals on celeb-approved beauty items during Amazon’s Prime Day savings spree.

Keep scrolling to shop them all before savings end.

Plus, don’t forget to check out our guides to the most royal- and celebrity-loved style steals of the day.

Color Wow Dream Coat
Color Wow

The brains behind this viral, frizz-busting formula? None other than Chris Appleton, a celebrity hairstylist known for his work with celebs including Kim Kardashian and Jennifer Lopez. 

Amazon shoppers are equally obsessed, as the TikTok favorite currently has a 4.5-star rating from over 59,500 reviews.

Crest White Strips

When asked what white strips she uses, influencer Alix Earle revealed on TikTok that her pick is these Crest ones — which are currently a whopping 30% off during Prime Day. They’re equally popular with shoppers, having racked up over 77,6000 largely positive reviews.

Grande Cosmetics Lash Serum
Grande Cosmetics

Brooke Shields’ brows are among the most famed in the game. When an Instagram commenter once asked her, “How did you keep your eyebrows after your pregnancies,” the supermodel replied that she “highly recommends” this product from Grande Cosmetics.

Urben Decay eyeshadow palette

If it’s eye shadow palettes you’re eyeing, Kate Middleton is rumored to use the original version of this six-shade score — currently Amazon’s best selling eye shadow product. 

Kérastase hair oil

“Good 4 u,” haircare fans. Olivia Rodrigo highlighted this hair oil — designed to “boost hydration, strength, and shine while reducing frizz,” per the product description — in a Vogue Beauty Secrets video, while Emily Ratajkowski told Bustle it’s the “only oil that doesn’t weigh [her hair] down.”

Dyson hair straigtener

Having trouble keeping all the deals straight? When it comes to hair straighteners, consider scoring a rare $100 savings on Dyson’s version, which Hailey Bieber once used for a “night out” hair tutorial on her YouTube channel.

And for even more Dyson deals, scoop up the Dyson Airwrap ($549, originally $649) at a discount.

A toothbrush

For more (minty) fresh deals, save on toothbrushes like the Phillips Sonicare DiamondClean — a favorite of Jessica Alba.

“This may sound weird, but I found my first electric toothbrush to be absolutely life-changing, heavenly cleanliness,” Jessica Alba reportedly told InStyle of this Philips Sonicare pick.

Tatcha the Rice Polish

Tatcha has long reigned as one of royals’ and celebrities’ favorite skincare brands, with Meghan Markle frequently praising products like this polishing powder. “It just sort of foams on your face and gives you a really subtle exfoliation,” she once told Allure of the formula, which she even gifted to guests at her 2019 baby shower. 

For more Tatcha savings, Jennifer Aniston once reportedly included the Tatcha Serum Stick ($34, originally $49) in an Instagram snap of her “Morning Show” makeup chair.

A pink Laneige lip mask

A long list of A-listers — including Kendall Jenner, Kaia Gerber and Kate Hudson — are major fans of this cult-favorite balm, which comes packed with ingredients like vitamin C. 

The Korean beauty brand — which counts Sydney Sweeney as a campaign star — is also offering sales on products including its Water Bank Moisturizer ($28, originally $40).

Olaplex No.3

Celebrities often treat their headline-making hair to Olaplex, with everyone from Billie Eilish to Kim Kardashian lathering on the brand’s products.

“I introduced Jennifer Lopez to Olaplex years ago and she immediately loved how soft, shiny and healthy her hair looked after using it,” Olaplex ambassador and celebrity hairstylist Tracey Cunningham once told Page Six Style, adding that clients Jennifer Garner and Dakota Johnson also use the company’s formulas.

Mabelline concealer

Bethenny Frankel has hardly concealed her love for this drugstore concealer, which rings in at under $10 during Prime Day.

“It’s really good,” the podcast host once raved in a video listing products still in the “very coveted real estate” of her beauty collection.

Sunday Riley Good Genes Serum
Sunday Riley

It seems talk show hosts can’t stop talking about Sunday Riley’s skincare. Both Drew Barrymore and Oprah are fans of the brand, with Winfrey even featuring it on her 2018 “Favorite Things” list as part of her “go-to beauty regimen.”

Barrymore, meanwhile, once wrote on Instagram, “I’ve been using this product one to two times a week at night and love the results!”  

RevitaLash conditioner serum

Eyeing Meghan Markle’s eyelashes? The former “Suits” star once raved over this conditioning formula, telling Allure, “I also use Revitalash on my eyelashes, and I swear they are as long as they could ever be.”

light pink nail polish

With fans ranging from royalty to stars like Sofia Richie, Essie’s nail polish is among the most celebrity-loved nail products on the market. 

it Cosmetics/Amazon

Want the low down on J.Lo’s favorites? The multi hyphenate star not only swiped some of this mascara on in her Vogue “Beauty Secrets” video, she even called it the “most important part” of her makeup routine

Sol de Janeiro Bum Bum Cream
Sol de Janeiro / Amazon

No need to be bummed out if you didn’t shop the celebrity-loved Bum Bum Cream on day 1 of Prime Day. The body butter — beloved by Selena Gomez, Hillary Duff and more — is still 20% off for a limited time.

St. Tropez bronzing mousse
St. Tropez

Looking for a sunless summer glow? St. Tropez made our roundup of the most celebrity-loved self-tanner brands, thanks to famous fans like Ashley Graham and Kim Kardashian.

A NuFace trinity set

NuFace’s at-home facial toning devices have been linked to famous faces like Jennifer Aniston, Kate Hudson, Miranda Kerr and Molly Sims over the years. 

A brow pencil
Anastasia Beverly Hills

While you may not be able to book an appointment with the celebrity-loved brow whiz herself, founder Anastasia Soare, you can give yourself the A-list treatment at home with her beloved brand’s retractable brow pencil. 

Mario Badescu face spray
Mario Badescu

What do Martha Stewart and Kendall Jenner have in common (besides their cover-girl status, that is)? Both are fans of Mario Badescu. While the New York-based salon’s facials are a longtime go-to for Stewart, stars like Jenner and Selena Gomez reach for its at-home hydrating face sprays. 

Also among the brand’s famous favorites? The Drying Lotion ($11, originally $17), an acne-fighting formula that Kylie Jenner and Gwyneth Paltrow have both name-dropped over the years. 

Ouai shampoo and conditioner

In addition to working with the likes of the Kardashian-Jenners, Dua Lipa and Gigi and Bela Hadid, hair pro Jen Atkin serves as the founder of Ouai haircare. During Amazon Prime Day, pick up the brand’s bestsellers for 20% off.

Melon serum

Cindy Crawford has cited her Meaningful Beauty Brand’s serums as part of her beauty routine for years.

“The key ingredient is the melon leaf stem cells, and it has hyaluronic acid and peptides,” she once told Byrdie of the melon serum, while adding that she “definitely” uses serum daily. 


Looking to “Shake it Up” when it comes to your beauty routine? Zendaya and Kate Middleton are both fans of Lancôme mascara, with the “Euphoria” star once serving as the face of this on-sale formula. 

“I love that it lengthens, separates, and actually lifts my eyelashes for a naturally enhanced effect,” she once told InStyle

Avené Thermal Spring Mist

You won’t need a flight to Paris to stock up on French drugstore brand Avène — a go-to for everyone from Irina Shayk to Spencer Pratt. The MTV star loves this spring water — designed to “smooth, soften and calm sensitive skin” — so much, he once said he uses it about “five times a day,” per Refinery29.

Dr. Dennis Gross peel pads
Dr. Dennis Gross

Looking to add to your everyday routine this Prime Day? Naomi Campbell, Barbie Ferreira and Constance Wu all rely on this dermatologist-founded brand’s Daily Peel.

“I’m really into these Alpha Beta peels by Dr. Dennis Gross,” Wu once told the New York Times. “If I want to be really glow-y the next day, I definitely use them.”

Foreo Luna 3

Brushing up on celebrities’ skincare favorites? Stars like Chrissy Teigen, Cindy Crawford, Kim Kardashian and Miley Cyrus have all used Foreo’s cleansing silicone brushes over the years. 

Elta MD tinted sunscreen and primer
Elta MD

Plenty of stars have shed light on their favorite SPF products over the years, with EltaMD often emerging as a top pick. Kourtney Kardashian and Ashley Graham are among the stars obsessed with the original clear version, with Hailey Bieber hailing a different tinted formula as her “holy grail” in an Elle interview.

Welenda skin food

This all-natural salve made our list of the most celebrity-loved skincare out there, thanks to fans like Victoria Beckham and Ashley Graham.

“That s—t is like crack,” the latter supermodel once told Into the Gloss.

Bioderma Sensibio Micellar Water

Bioderma’s micellar water does double duty as makeup remover and cleanser — a combination that’s scored the stuff legions of celebrity users. Victoria Beckham, Gwyneth Paltrow and Drew Barrymore are all fans, with the latter even declaring it “by far the best makeup remover [she has] ever used” on Instagram.

Samnyte Hair Wax Stick

This viral flyaway-taming tool — recommended by Alix Earle — is already flying off the shelves on Amazon.

Embryolisse Lait Creme Concentrate

It’s hard for Lady Gaga to keep a “Poker Face” when sharing her love for this cream; the pop star told Allure she uses the “old-school” favorite as a makeup remover. Sydney Sweeney, meanwhile, called it “one of the only creams that I’ve found that helps my skin keep makeup in place” in a Vogue interview.

A Mighty Patch box

Time is ticking to score TikTok star Alix Earle’s top Prime Day picks, including this pimple patch from Hero Cosmetics. 

L'Oreal Paris Lumi Glotion

What do Alix Earle and Martha Stewart have in common (other than headline-making social media snaps, that is)? This budget-friendly beauty buy, which the TikTok star featured on her Prime Day picks list and Stewart sported on the cover of Sports Illustrated. 

Elemis Pro-Collagen Cleansing Balm

This three-in-one formula is designed to nourish, hydrate and remove makeup at the same time. Catherine Zeta-Jones has some stashed on her shelf of skincare “essentials,” as she once revealed in an Instagram post, and Kate Hudson and Victoria Beckham are among Elemis’ other famous fans.

Yon-Ka Pamplemousse Cream

Not everything in Martha Stewart’s beauty bag requires an Hollywood-sized paycheck. The star’s skincare routine includes this hydrating lotion, per her website

Unite detangler

“Come and Get” while sales last. Selena Gomez spritzed on this highly-rated detangler in a TikTok routine video.

A Moon toothbrush

Just call it the Moon and the stars. Kendall Jenner and Odell Beckham Jr. have both teamed up with oral care brand Moon over the years. For a limited time, the brand’s electric toothbrush is up for grabs at a steal.

Body Wash

While Nécessaire’s products appeared on Gwyneth Paltrow’s goop label’s Father’s Day gift guide this year, you won’t need a Hollywood-sized budget to score some yourself this Prime Day.

Stila eyeliner

The Stay All Day liner has long stayed a favorite of celebrity makeup artists like Lochie Stonehouse, whose client list includes Troye Sivan and Lorde. 

“Stila’s Stay All Day waterproof liquid eyeliner is my go-to because it doesn’t flake or smudge, even on the most hooded or shiny eyelids,” he once told Vanity Fair of the single-ended version. 

Wet Brush Pro Flex in pink and orange ombre
Wet Brush Pro Flex

You don’t have to be “Friends” with Jennifer Aniston to score deals on brushes from Wet Brush, which she once used in an Instagram haricare tutorial.

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