Sun. Apr 14th, 2024

To help you take advantage of these last-chance deals, we’ve put together this guide of the best prime day beauty deals 2023—spanning skin, hair, wellness, fragrance, and makeup must-haves. Plus, our beauty editors have provided their personal recommendations for shopping the sale. Go forth and seize Prime Day while you still can. And be sure to pursue Amazon’s Prime Day clothing deals before those vanish too.

The Best Prime Day Beauty Deals, By Category

Sometimes you want to peruse the deals, other times, you know exactly what you’re looking for. To help you quickly find a specific item, we’ve broken our guide into categories below. 

Prime Day Deals on Hair Growth Products

Did you know that its possible to achieve healthier, longer, thicker hair right at home? Experts, from dermatologists to trichologists, explain that a carefully selected hair growth product can work wonders. Generally speaking, the pros recommend reaching looking for ingredients like minoxidil, peptides, biotin, caffeine, rosemary, ginger root, red leaf clover, and basil leaf to promote a healthy hair growth cycle. This goes for traditional hair care, like Mielle’s viral oil powered by the restorative benefits of rosemary oil or Nutrafol’s efficacious capsule supplements; though with serums by Vegamour, you can spur growth on your lashes and eyebrows too. 

Mielle Organics

Rosemary Mint Scalp & Hair Strengthening Oil

A viral hair oil powered by 30 essential oils and extracts to condition hair follicles, smooth split ends, and promote hair growth.


Women Hair Growth Neutraceutical

A dermatologist Dr. Nazanin Saedi-approved supplement that helps promote hair growth through a blend ofashwagandha, collagin, resveratrol, and biotin.


The vegan formulation harnesses mung bean, circumin, and red clever to enhance hair growth and density in as little as 90 days.


Cold Pressed Scalp Detox Oil

A weekly pre-cleanse oil enriched with basil leaf, baobab oil, and moringa oil to remove excess buildup on the scalp and soothe irritation.


A growth serum rich in contains peptides as well as mung bean extract that promotes visibly fuller, longer looking lashes.

Twenty / Twenty Beauty

Get Growing Lash and Brow Serum

An opthamologist-developed formula that blends castor, argan, and coconut oils into a growth-enhancing serum for lashes and brows.

Prime Day Deals on Dyson Hair Tools

Certainly, Dyson’s assortment of hot tools are some of the most anticipated deals during Amazon Prime Day. Luckily, the Corrale straightener and Supersonic Origin—a simplified version of the brand’s acclaimed hair dryer—are currently marked down. Add to cart now before the savings end.


A cult-favorite hair tool designed to dry and style hair without extreme heat, making it a favorite of celebrity hairstylists and Vogue editors.


Corrale Hair Straightener

A straighener that utilizes unique magnese copper allow flexing plates to gather and style hair with minimal heat.

Prime Day Hair-Care Deals

Consider this the season of your best hair yet. Strong locks begin on wash day. Act+Acre’s shampoo and conditioner duo will revive thirsty strands, while Kenra’s mist quickens any blow-dry. To style, on the other hand, Tigi’s wax stick delivers a soft hold for that enviable updo, while Kenra’s mousse tames unwanted frizz. In any case, just be sure to give your mane a moisture boost with oils by Nuxe and Mielle—the latter of which is known to promote hair growth thanks to the transformative powers of rosemary oil.

Living Proof

Perfect Hair Day Dry Shampoo

A fast-absorbing dry shampoo crafted to remove excess dirt, oil, and sweat from the scalp in-between wash days.


Lavinia Popescu of Olaplex describes No. 3 as “a weekly at-home treatment that reduces breakage and visibly strengthens hair, improving its look and feel.”


Dallas Biotin Thickening Shampoo

A color-safe, thickening shampoo that gives a volume, strength, and moisture to fine, flat hair types.


Prodigieuse Multi-Purpose Dry Oil

A French, multi-purpose blend of seven 100% botanical oils that nourishes and repairs the face, body, and hair. 

Kenra Professional

Hot Spray Firm Hold Heat Protectant

A firm-hold hair spray that protects against heat damage on temperatures up to 428 degrees Fahrenheit and boosts hair’s luster.

Pattern Beauty

A rich cream featuring a nourishing cocktail of oils, biotin, and honey to lock in moisture, detangle, smooth, and define curly hair types.

Bed Head by TIGI

A handy styler crafted with beeswax and Japanese wax to achieve soft, pliable hold perfect for updos, ponytails, and buns.

Alterna Caviar

Anti-Aging Multiplying Volume Shampoo

A shampoo enriched with caviar extract to condition your mane while improving hair’s fullness and volume.

Prime Day Beauty Tool Deals

Few things supplement a skin or hair regimen quite like a high-tech device. Thankfully, there is a crop of options available to achieve professional-grade results right at home. Interested in upgrading your arsenal of hair tools? Add the Hot Tools Marcel iron to cart ASAP. Perhaps even revisit old classics like Revlon’s buzzy blow dryer brush. Those interested in facial sculpting should remember that any routine can be enhanced by microcurrent technology. NuFace’s treatment is the cult-favorite approach, while the Solawave is making waves for combining four treatments into one compact wand. 


A buzzy tool that pairs four technologies into one—red light therapy, microcurrent technology, facial massage, and therapeutic warmth—to minimize skin concerns like wrinkles, dark spots, and dullness.


A Vogue Verified microcurrent device known to expertly lift, sculpt, and tone the face in minutes.

Nurse Jamie

UpLift Facial Massaging Beauty Roller

A hexagon-shaped beauty roller crafted with 24 massaging stones to improve skin’s tone and firmness.


A Hailey Bieber and dermatologist-approved K-beauty device that uses electrical stimulation to give your skin an at-home glow boost.

Skin Gym

Like a portable ice plunge, a TikTok-famous tool for depuffing, tightening the pores, and giving blood circulation a boost.


With ultra-soft, evenly dispersed bristles that make for an airbrushed finish, the tapered brush targets the hard-to-reach under-eye area — the rounded side evenly distributes setting powder across the entire face.

Prime Day Deals on Hairstyling Tools

Nothing’s better than stepping out of a salon with a spring in your step and a bounce in your hair — except, perhaps, achieving that feeling at home. This Amazon Prime Day, coveted hot tools are available at a steal, making it easier than ever to get an epic blow dry sans a professional stylist. Aside from the aforementioned Dyson deals, score savings on the GHD Hair Straightener that Anne Hathaway’s hairstylist Adir Abergel swears by and a styling brush that acts as a portable glam squad—drying, smoothing, and curling in one fell swoop. If it’s volume you’re after, there’s a round brush that’s gone viral for its full-bodied, salon-rivaling blowouts. For a real power move, pair these tools with the best Prime Day hair-care products, then flip your hair accordingly.


Platinum+ Styler 1″ Flat Iron

Celebrity hairstylist Adir Abergel has raved to Vogue: “This iron recognizes each section of hair and adapts the correct amount of heat that is necessary for each section of hair.”


One Step Volumizer Plus 2.0

A viral round brush that styles and dryers hair simultaneously for an at-home blowout that rivals salon results.


Switch Interchangeable Curling Iron

Kerry Washington’s hairstylist Takisha Sturdivant has told Vogue that this smart tool is her favorite flat iron: “It adjusts heat based on your texture, length, and color-treated hair.”

Hot Tools

Professional 24K Gold Marcel Curling Iron

A celebrity makeup artist-approved marcel curling iron that rotates easily to perfect waves and coils.


Combines a comb with a flat iron to cut straightening time in half — with five temperature settings for different hair types.

Hot Tools

Pro Artist Hot Air Styling Brush

Equipped to dry and style, a multitasking tool that brings smooth, bouncy style within reach; not to mention, it’s been going viral on TikTok.

Beauty Editor’s Picks

Having a 22-step bedtime routine has become a personality trait at this point. (Kidding?) In any case, I say it here as proof that I love testing—and incorporating—beauty products into my routine in any way I can. Of all the bits and gadgets I’ve tried over the years, the picks below have earned permanent spots in my vanity and are, fortunately, on sale during Prime Day. Garnier’s micellar water to remove stubborn mascara, RoC’s eye cream to brighten my dark circles, Peter Thomas Roth’s pumpkin-infused mask to unclog my pores, and Tatcha’s mist for a quick moisture boost. Oh, a vitamin C serum by Sunday Riley and sunscreen by EltaMD are non-negotiables, too. 


SkinActive Micellar Cleansing Water

A vanity-staple cleansing solution—whether as a quick morning refresh in lieu of face wash or to effectively remove makeup.


AHA/BHA Exfoliating Cleanser

An exfoliating cream cleanser powered by jojoba beads, salicylic, lactic, and glycolic acids to wash away dead, dry skin cells.


UV Restore Broad-Spectrum SPF 40

Beloved by dewy-skinned celebrities Hailey Bieber and Kourtney Kardashian Barker, the super-llightweight SPF absorbs quickly and delivers extra skincare benefits through moisturizing squalene and anti-inflammatory ginger root extract.

Mario Badescu

A Vogue-editor favorite for spot treatment, the formulation calms pimples overnight with a poitent mix of sulfur, salicylic acid, zinc oxide, and calamine.


A cocktail of hyaluronic acid, Okinawa red algae, and 20 percent botanical oils blended into a silky, ultra-fine mist designed to quickly quench dry skin.

Sunday Riley

C.E.O. 15% Vitamin C Brightening Serum

A beloved, quick-absorbing vitamin C serum that prevents aging in all of its forms: sensitivity, dehydration, dullness, uneven skin tone, and wrinkles.

Dermatologist Skin-Care Picks

Dermatologists have long topped our list of trusted beauty shopping consultants. After all, they give skincare recommendations for a living and can sagely advise on which drugstore salves work as well as any clinical treatment—and which department-store buys are worth their weight in active ingredients. For Amazon Prime Day, we leaned on the medical pros to help us vet the beauty deals that don’t only bring the thrill of a good discount. From a retinol serum that soothes skin while softening fine lines and wrinkles (and comes in display-worthy pink capsules, no less) to a hyaluronic acid-rich potion that lifts the skin in eight hours and a multitasking moisturizer with SPF 30, these are just the Amazon beauty deals the doctor ordered.


Daily Perfecting Moisturizer SPF 30

A daily, mineral formulation that offers broad spectrum protection and—thanks to its hyaluronic acid—a dose of hydration, recommended by Dr. Chris Tomassian.


Dew Point Moisturizing Gel-Cream

A weightless, gel-cream featuring a soothing blend of green tea extract and aloe suited to moisturize Dr. Corey L. Hartman’s oily skin.

Elizabeth Arden

Retinol Ceramide Capsule Serum

Dr. Dendy Engelman’s retinol serum of choice because it blends the vitamin A derivative with ceramides to soothe skin while softening fine lines and wrinkles.


Isdinceutics Instant Flash Lifting Serum

This firming serum is perfect to help Dr. Dendy Engelman prepare for a big event or filming. “It makes my skin look amazing and makeup goes on beautifully on top,” she says.


Advanced Therapy Healing Ointment

Dr. Chris Tomassian uses Aquaphor’s ointment to lock in hydration as the last step in his nightly regimen.


The Super Elixir Daily Greens Powder

“It’s designed to support 11 systems of the body, including skin, hair, and nails,” says Dr. Dendy Engleman of the supplement she takes each morning.

Prime Day French Pharmacy Finds

The one rule of traveling to France? Leave enough room in your carry-on for loads of pickups from les pharmacies Française. Beauty insiders know that the pharmacies are packed with some of the industry’s best skin and hair care products. Picks by Caudalie, Embryolisse, and La Roche-Posay are some of our favorites, and, fortunately, marked down on Amazon. 


Infused with high levels of hyaluronic acid pepties, the skin-plumping cream also uses French grapes and honey to deliver deep hydration.


A cult-favorite French pharmacy cream that also doubles as a face primer ahead of makeup.


Strengthening Shampoo with Quinine and Edelweiss for Thinning Hair

Promote thicker, stronger hair with Klorane’s plant-based shampoo powered by quinine and edelweiss, ingredients known to transform your mane.

La Roche-Posay

Effaclar Purifying Foaming Gel

A gentle face wash perfect for oily and acne-prone skin thanks to the featured zinc pidolate and La Roche-Posay thermal spring water.


A lightweight, fast-absorbing serum that calls on hyaluronic acid and mineral-rich volcanic water to hydrate and plump the skin while stregnthening its barrier.


A French-pharmacy find that leaves skin soft, supple, and nourished after one wash.

TikTok Made Us Buy It

The effects of TikTok are nearly inescapable at this point, especially in the beauty sphere. The app has the ability to bring products to virality at lightning speed because they’re just that good. The celebrity and editor-approved Laneige lip treatment is one such product, as is CosRx’s snail mucin-powered, glass skin-achieving essence. Users also often rave about Mediheal’s toner pads—specifically the tea tree option, to calm sensitive, acne-prone skin. Hair care is popular on the platform too—of the items on sale now is Arvazallia’s hair mask that helps improve hair’s manageability, softness, and shine.


A celebrity and editor-approved treatment powered by a fruit complex, vitamin C, coconut oil, shea, and murumuru butter to smooth and condition lips.


Snail Mucin 96% Power Repairing Essence

A silky essence that harnesses the power of snail mucin to hydrate, plump, and repair skin. 


A collection of K-beauty toner pads infused with tea tree and liposome technology to calm sensitive skin, improve redness, and quell acne.


Hydrating Argan Oil Hair Mask

A viral hair mask enriched with argan oil to transform dry, damaged, and dull hair into silky, smooth tresses.

Prime Day Retinol Cream Deals

Why use a retinol cream you ask? “Retinol signals your body to produce collagen and new cells for firmer and smoother skin, while also reducing hyperpigmentation and clogged pores,” dermatologist Dr. Anne Chapas previously detailed of the ingredient’s multitasking capabilities. Oft considered the gold standard to combat signs of aging (re: smooth fine lines or brighten dark spots), it’s one of those things experts will not hesitate to recommend incorporating into your nightly regimen. Whether you’re a beginner or looking for new retinol to try, these options by CeraVe, Paula’s Choice, Medik8, and SkinMedica are our favorites; and if you want to learn more, turn to our full retinol guide.


Resurfacing Retinol Serum

A drugstore encapsulated retinol serum also infused with niacinamide and seramides to diminish breakouts and dark spots.

Paula’s Choice

A conditioning blend of 1% retinol, licorice, oat, and plant extracts to smooth fine lines and brighten your complexion, sans irritation.


A cream, in a variety of retinal concentrations, plus hyaluronic acid, glycerin, and vitamin E to improve radiance, texture, and skin tone.


An antioxidant-rich retinol cream designed to improve skin tone, texture, and elasticity.

Prime Day K-Beauty Product Deals

It’s often that the best Korean skin-care products are the secret to clear, supple skin. Powered by innovative ingredients like snail mucin centella asiatica, and royal jelly, each of the formulas is sought-after stateside for a fresh take on skin-balancing. Thankfully, getting your hands on K-beauty products nowadays does not require a trip ‘round the world. Discover some of the industry’s best and brightest on Amazon—where many of which are marked down ahead of Prime Day. 


A weightless, gel-cream moisturizer that delivers cooling, refreshing hydration while plumping skin and minimizing the look of pores.

Beauty of Joseon

Enriched with 80% ginseng water, Beauty of Joseon’s hydrating essence will drench skin in weightless moisture all fall and winter long.


A 2-in-1 toner and cleanser infused with papaya extract, witch hazel, lavender water, rose water, and orange fruit extract to instantly exfoliate and refresh skin.


House SoonJung barrier intensive cream

Protecting your skin barrier is of the utmost importance during the summer season. Do so with Etude House’s SoonJung barrier intensive cream.

Art Class by Rodin Createur du Contour

A contour compact featuring three sikly-matte shades that blend together beautifully, or can be used on their own.


A weightless, highly pignemted lip tint that smooths on easliy and doesn’t budge all day—available in 45 shades.

Prime Day Wellness Deals

Those looking to improve their overall wellness can find a wide variety of picks to choose from, too. For example, there are plenty of vitamins and supplements that can enhance any lifestyle. We know or collagen supplements, like Vital Protein’s powder, contain complexion- and immune system-boosting benefits. Or, there are women’s multivitamins by Nature Made formulated to bridge nutritional gaps or greens powders by Garden of Life that help add vitamins, minerals, and nutrients missing from your diet. As for physical well-being, few things can improve a workout like a good yoga mat—Manduka’s is cushiony for a stable yoga or pilates practice.


3D Whitestrips Professional Effects

An easy-to-use, effective teeth whitening system that can be used over the course of 22 days.

Dr. Teal’s

Pure Epsom Salt Soaking Solution

A pure epsom salt bath soak infused with oat milk protein and argan oil to soothe muscle aches and pains.


A 100% latex-free PVC yoga mat with a 6mm thickness that’s cushiony enough adequate stability during yoga or pilates.

Garden of Life

Raw Organic Perfect Food Green Superfood

Celebrity Nutritionist Oz Garcia recommends this greens powder for its “very complete formula that has many of the properties of a green juice with added sprouts, enzymes, and antioxidants.”

Nature Made

A USP Verified women’s multivitamin containing 23 key nutrients to support the metabolism, bones, muscles, and immune system.

Vital Proteins

A quick-dissolving powder collagen supplement formulated to support hair, skin, nail, bone and joint health.


With a pottery-mimicking ceramic cover, the diffuser has four-and-eight hour run times and can scent up to 500 square feet of space.

Organic Essential Oils Set

A comprehensive set of 16 rejuvenating, mood-boosting essential oils like lavender, eucalyptus, tea tree, peppermint, and lemon.

Prime Day Deals on Beauty Sleep Products

If anything’s more coveted than a great beauty deal, it’s getting a solid eight hours of sleep. This Amazon Prime Day, why not combine both — and throw in some glowy skin, while you’re at it? Consider a silky sleep mask and humidifier that make it easier to sleep, and a pillow spray that feels like an olfactory lullaby—all helpful picks that are currently on sale. On skincare, You may supercharge your beauty sleep with some overnight wrinkle repair, or indulge in a pre-bedtime lip treatment that allows you wake up to a smoother, fuller pout. But whatever you do, don’t sleep on these deals: They disappear tonight.


An ultra-hydrating mask that brightens, softens, and strengthens the skin till you wash it off in the morning — pair it with the Laneige Lip Sleeping Mask to supercharge your beauty sleep.


Overnight Vitalizing Mask

Powered by a nutrient-rich blend of jujube and pomegranate extract, the creamy mask works the graveyard shift to lock in moisture and strengthen the skin barrier.

Sunday Riley

Luna Sleeping Retinol Night Oil

A retinol oil in a dreamy blue hue that works overnight to reduce the appearance of pores, wrinkles, and redness.


Smooth & Renew Retinol Complex Night Facial Moisturizer

Keep the large-format jar by your bedside and apply the retinoid complex before you hit the pillow each night— you’ll wake up to smoother, more radiant skin.

Bread Beauty Supply

It’s called the everyday hair gloss, but here’s a Vogue-beauty-editor secret: When applied before bed, the oil softens tresses overnight.


A classic balm that uses jojoba oil and shea butter to relieve dry lips, day or night.


100% Mulberry Silk Sleep Mask

A light-blocking sleep mask made from 100% mulberry silk for a more comfortable, luxurious sleep.


A 99% natural blend of lavender, chamomile, and vetiver that when sprayed onto your pillow, helps you fall asleep faster.

Pure Enrichment

MistAire Ultrasonic Cool Mist Humidifier

A cool-mist humidifier that’s made for beauty sleep, with automatic shut-off and nightlight functions.


Air out dry skin with a mist-free humidifier that not only hydrates, but creates more optimal sleeping conditions.

Prime Day Makeup Deals

Though your makeup routine likely changes seasonally or based on the day’s plans, there are some products that will be useful even as trends pass. For example, a reliable concealer is a must year round, like Maybelline’s formula, which is known to veil dark circles. Then, awaken your gaze with a coat of L’Oréal’s Lash Paradise Mascara and accentuate your lips with a swipe of vibrant lipstick by Revlon. 

Anastasia Beverly Hills

A retractable pencil with an ultra-thin tip for a hair-mimicking effect — available in 12 shades including chocolate and auburn.

Milk Makeup

With a natural, matte finish, the cream stick sculpts, contours, and imparts a natural-looking flush — plus, it has mango butter and avocado oil for glow-inducing hydration.


With vitamin E and avocado oil, the lip-conditioning classic has a lightweight finish and makes for a highly pigmented pout.

Makeup Lash Paradise Mascara

A beloved drugstore mascara that uses over 200 wavy bristles to volumize and curl each lash with ease.


Instant Age Rewind Eraser Concealer

A classic, creamy concealer known to instantly veil dark circles, blemishes, and redness with a natural, medium-coverage finish.

RMS Beauty

A dewy highlighter cream that leaves a radiant finish on cheekbones, eyelids, and — for some extra gleam — the cupid’s bow.


Stay All Day Dual-Ended Liquid Eye Liner

A cult-favorite, matte-finish eyeliner that features a felt tip on one end and a fine tip on the other for customizable etching.


Cover Crème Full Coverage Foundation

Creamy, SPF-enhanced coverup with 16-hour hour wear and a smooth, natural finish.

Prime Day Body-Care Deals

Proper skincare doesn’t end at the neck. (Just ask any glowing French woman.) As you’re browsing beauty deals this Amazon Prime Day, stock up on items that will set you up for full-body radiance. From a hydrating handwash with a naughtily indulgent scent to a multitasking beauty balm that makes legs, eyes, and lips gleam, and a dermatologist-recommended drugstore pick to smooth out bumps and roughness, here are the body-care deals to take advantage of now.


SA Lotion for Rough & Bumpy Skin

Approved by dermatologists, a gentle exfoliant that locks in moisture for 24 hours.

Elizabeth Arden

Eight Hour Cream Skin Protectant

An all-in-one beauty balm and moisturizer that smoothes rough skin brings some gleam on eyelids, lips, and legs.


A beloved balm for stretchmarks and scars, the vegan formulation uses nourishing oils to soften and tone the skin from head to toe.


Daily Moisturizing Dry Body Oil Mist

A nourishing salve for sensitive skin, formulated with nourishing and conditioning oat and jojoba oils.


Infused with with soothing oils and non irritating natural exfoliants to gently cleanse the skin — plus, it has a calming, eucalyptus scent.


A multitasking foamy wash that cleanses, balances, and has an intoxicating scent.

Prime Day Fragrance Deals

Whether you’ve found your signature scent or are on the hunt for the best perfumes for women or colognes for men, consider Amazon’s fragrance marketplace. Jimmy Choo’s eau de parfum is warmly sweet through top notes of orange and pear opposing orchid and patchouli. Azzaro’s The Most Wanted, on the other hand, is often described as a seductive and spicy cologne, led by red ginger, woods accord, and bourbon vanilla. Or, consider a fresh take on parfum—natural-based creations by Clean Researve crafted from vegan, eco-conscious, sustainable ingredients. Ouai’s aroma is intriguing, too—basically bottling the scent of the brand’s cult-favorite hair oil


A spicy men’s fougère featuring notes of red ginger, woods accord, and bourbon vanilla. 

Ralph Lauren

Polo Blue Eau de Toilette

A fresh, aquatic, and citrus-leaning cologne brought to life through notes of suede, cantaloupe, sage, and basil verbena.

Jimmy Choo

A sweet, yet warm aroma fusing notes of sweet Italian orange, pear nectar, tiger orchid, and patchouli. 

Oscar De La Renta

Esprit D’Oscar Eau de Parfum

A display-worthy bottle, crowned with a glass flower, houses a fittingly floral blend of bergamot, Egyptian jasmine, and musk.


Rue St. Honoré Eau de Parfum

With the same scent as Ouai’s best selling hair oil, the Paris-inspired fragrance combines beguiling notes of violet, gardenia, and musk.

Clean Reserve

The sustainable woodsy musk is crafted with amber-scented bark from Namibia.


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