As a fashion editor, I’m always hunting down the high street’s most covetable, can’t-miss pieces, and if joyful prints and endlessly flattering silhouettes are your style, Boden’s summer 2025 sale should be on your radar.
The brand is loved by everyone from the Princess of Wales to Millie Mackintosh and Rachel Bilson to Christine Lampard – proof that its signature mix of colour, print and cut has serious appeal.
Princess Kate has worn the brand on numerous occasions, including the striking red Lena coat during a visit to Great Ormond Street Hospital in 2018, and more recently the Hambleden scallop-hem jumper for a school engagement in East London.
She also chose Boden’s pretty Dora pussy-bow blouse for a virtual International Women’s Day appearance, and has been seen repeatedly in the brand’s pointed ballet flats.
Kate wore Boden’s Dora blouse with Missoma earrings
Rachel Bilson fully embraced British style this summer, when she shared a photo of herself in the Cotswolds wearing an emerald-green Boden maxi skirt, dressed down with adidas spezial trainers and a cropped tee.
Rachel Bilson was pictured wearing Boden in the Cotswolds this month
Whether you’re packing for a seaside escape or just want to elevate your everyday wardrobe, now’s the time to shop these dresses at a fraction of the price. From breezy midis to vibrant linen styles, these are the pieces worth adding to basket.
Loved by the likes of Cat Deeley, this gorgeous halterneck yellow midi dress is in high demand but it’s selling out fast. Multiple reviews say they’ve had so many compliments.
Boden Juliet Broderie Midi Dress
Editor’s Note:
Every holiday wardrobe needs a staple white dress, and I’m picturing this midi at a villa in Provence. The daytime style features timeless broderie detail, flutter sleeves, and a tassel belt. It’s available in three different lengths.
Boden Alexa Maxi Shirt Dress
Editor’s Note:
Leopard print is still trending, and if you’re looking for the perfect dress I’ve found it. The Alexa is a bestseller for Boden and this midi can be worn with trainers or sandals now and knee-high boots as we move into autumn. It’s also on sale in lots of other prints – I’m equally obsessed with pink peony.
Boden Maddie Trim Jersey Dress
Editor’s Note:
Hot pink is always amazing for summer and the Maddie dress has a streamlined fitted silhouette with a contrast trim along the neckline and hem that frames its shape beautifully.
Boden Cutwork Detail Midi Dress
Editor’s Note:
Combining structure with softness, this navy midi dress is tailored to perfection for everyday style. Made from 50% cotton and 50% soft Tencel, it features intricate cut work detail, puff sleeves and a self-tie fabric belt.
Boden Clara Cotton Shirt Dress
Editor’s Note:
For something statement but surprisingly wearable, I love the Clara dress with its cool clashing colours. Made from 100% crisp cotton, it’s so comfortable and its classic shirt collar lends a polished touch, while the cinched waist with a tie belt effortlessly flatters your figure. It also comes with roomy side pockets.
Boden Empire Broderie Tea Dress
Editor’s Note:
Can you ever have too many white broderie dresses? I’d say no, but if you have to choose between them, this one has longer puff ball sleeves, and a very flattering figure-skimming empire line. Made from a lightweight cotton-linen blend, one review says its “absolutely stunning” and “even prettier than the photos”.
Boden Esme Linen Short Dress
Editor’s Note:
For a beachy printed piece, Boden’s Esme dress comes in this aquamarine Deco palm print. Made from pure linen, the lightweight, breezy mini has a relaxed silhouette and three-quarter sleeves.
Boden Cleo Linen Tie Waist Dress
Editor’s Note:
Delicate embroidery meets relaxed summer style in the Cleo dress. Made from a soft pink chambray linen, it features floral detail on the bodice and skirt, long sleeves, and a flattering V-neckline. I’m picturing this with Birkenstocks on holiday or elevated with leather sandals for something more formal.