Amazon Prime Day 2025 live: Best deals and expert shopping tips

If you’re a Nintendo Switch 2 owner, you’ll know that the console’s internal storage fills up ridiculously quickly.

This Prime Day deal on a massive 512GB SanDisk microSD card is the solution to that problem, giving you a huge amount of extra space for your game library.

SanDisk 512GB Ultra microSDXC card: Was £36, now £29.34, Amazon.co.uk

MicroSD cards are the wild west when it comes to reliability, but SanDisk is one of the most trusted names in storage. This 512GB card is capacious enough to store dozens of digital games for your handheld console of choice, so you’ll spend less time deleting old titles and more time playing new ones.

Ring battery video doorbell: Was £99, now £39.99, Amazon.co.uk

Noting that it “records at 1440p, which is a resolution slightly above Full HD, and has colour night vision”, he added that “it also has a lens wide enough to see visitors’ faces and parcels on the doorstep at the same time.” With a 60 per cent discount, this is the cheapest the Ring doorbell has ever been.

Amazon has slashed the price of the Kindle colorsoft signature edition by £70, bringing it down to a record low of £199.99. If you don’t mind having less storage and can go without wireless charging, the same discount applies to the standard model too, which has been reduced to £169.99.

Kindle Colorsoft Signature Edition: Was £269, now £199, Amazon.co.uk

The Kindle Colorsoft’s custom-built display uses colour filters and a clever LED system to render images and text in soft, pastel-like hues, which is perfect for bringing graphic novels, magazines, or just your favourite book covers to life. As this is the signature edition, you also get a massive 32GB of storage, wireless charging and an auto-adjusting front light, all packed into a premium, easy-to-hold design. If you’ve been waiting to upgrade your ereader, this is the one to get.

I see you, alt-tabbing away from your actual work to check out some Prime Day deals. We have analytics that track these kinds of things, you know – shh, we’ll never tell.

You can scroll back through my liveblog to see some of the best deals I’ve found today, or you can check out our main Prime Day deals guide to see all of the biggest discounts in one place.

This is one of the cheapest and easiest ways to keep an eye on your home. Amazon has knocked more than 50 per cent off its compact Blink Mini 2, bringing the security camera down to less than £15.

The Blink Mini 2 is a compact, plug-in security camera that lets you see a live feed of your home from your smartphone. It sends motion alerts and has two-way audio, so you can tell your dog to get off the sofa even if you’re on the other side of the planet.

Amazon has knocked £50 off the Apple Watch Ultra 2, a rare deal on the most powerful and rugged smartwatch the company makes.

The Apple Watch Ultra 2 comes in a virtually indestructible titanium case and hosts pro-level outdoor features like a multi-day battery life, a stunningly bright display that’s easy to read in direct sunlight, and advanced tracking for everything from deep-sea diving to mountain trekking.

If it’s discounts on beauty essentials you’re after, our experts have found the best Amazon Prime Day deals across make-up, skincare, haircare, body care and fragrance.

Here’s a personal recommendation for a grooming gadget I swear by. The Philips OneBlade has been my go-to for years, and for Prime Day it has a 40 per cent discount. I trust this thing with my pinkest parts, so you can feel confident in this recommendation.

Philips OneBlade Hybrid 360 Face & Body Shaver: Was £59.99, now £35.99, Amazon.co.uk

The OneBlade is a versatile electric shaver. This hybrid version has an articulated head for following your contours and comes with multiple combs for trimming to different lengths, as well as a skin guard for safely tackling more delicate areas.

Yesterday’s Sonos Era 100 deal has sold out at Amazon, but you can still grab the Prime Day price over on the official Sonos store. The multi-room smart-speaker hit its lowest-ever price with a saving of almost 20 per cent.

Sonos Era 100: Was £199, now £160, Sonos.com

The Era 100 is a stylish little smart speaker, packing a surprisingly rich and room-filling stereo sound into a compact design. It’s a huge upgrade over the old Sonos One, adding Bluetooth connectivity alongside the classic multi-room Wi-Fi streaming.

If you’re in the market for an air fryer, Ninja’s dual zone model boasts six cooking functions and a generous 9.5l capacity. Now, it’s been reduced by £85 for Prime Day.

Ninja foodi max dual zone digital air fryer: Was £239, now £154.99, Amazon.co.uk

Our reviewer wrote that it feels “like one of Ninja’s most well-thought-out appliances” with “every cooking setting you could possibly need”. I’ve only seen it drop to this price once before, in Amazon’s summer Prime Day event, so now’s a good chance to snap up the offer ahead of Christmas dinner planning.