E.l.f. Cosmetics Puts Beauty Prices on Trial After Raising Its Own
A new ad from e.l.f. Cosmetics goes to court to make the case against overpriced beauty products. But its premise...
Beauty and Cosmetics
What’s in your cart? Heidi N Closet’s top E.l.f. Cosmetics picks
From $8 mascara to pimple patches, Heidi reveals her top E.l.f. Cosmetics picks and dishes on her hilarious new beauty...
Sephora faces calls to drop Huda Beauty over antisemitic conspiracy theories
NEWYou can now listen to Fox News articles! FIRST ON FOX– Activist group StopAntisemitism is demanding Sephora stop carrying products...
VT Cosmetics, TitrTir, and More
Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items...
K-pop boys, K-beauty’s choice to accelerate global expansion
South Korean cosmetics brands are increasingly choosing K-pop boy bands over female artists to attract women, the primary consumers of...
Selling K-beauty (Korean cosmetics) as a way to heal
Pam Pargen, owner and founder of Pargen Paradise, a direct-sales company that includes Riman South Korean beauty products. Photographs courtesy...
