Cyber Monday shopping tips from the Wisconsin BBB

MILWAUKEE, Wis. (WSAW) – The Monday after Thanksgiving, known as Cyber Monday, is one of the biggest days of the year for online shopping. The Wisconsin Better Business Bureau is sharing tips on how you can make sure your online purchases are safe and secure.

Spot fake websites and ads

Scammers mimic popular stores and promote deals that are too good to be true. Double-check web addresses, spelling, and contact information before you buy. Learn more about sponsored ad scams and look-a-like websites.

Shop with trustworthy sellers on secure sites only

Be wary of businesses you aren’t familiar with. Check their BBB Business Profile on BBB.org, review the rating, and read customer reviews. In addition, be sure any web page you purchase from is secure. Secure web addresses begin with “HTTPS, “not just “HTTP.” Never put personal or credit card information in forms on non-secure web pages.

Use secure checkout and payment methods

Pay with a credit card for added protection against fraud — never with wire transfers or prepaid debit cards.

Use price tools to avoid fake “deals”

Retailers may inflate “sale” prices, so use browser extensions or shopping apps to make sure you’re really saving. See more BBB tips on smart shopping online.

Be smart with Buy Now, Pay Later

Services like Afterpay or Affirm (BBB Accredited Businesses) can spread out costs, but keep track of installments. Missed payments may come with fees or affect your credit.

Protect your deliveries

Cyber Monday kicks off peak package season. Track shipments, consider secure pickup lockers, and require signatures for high-value items to reduce the risk of porch piracy.

Understand return policies

Online store policies may change for Cyber Monday offers. Read the fine print before you buy. Understand the return or exchange policy for the item you want to purchase. Be aware that stores may not allow returns for “final sale” or “closeout” items. Be sure to get gift receipts so the recipient can return or exchange the item if necessary.

Watch out for phishing scams

Busy schedules and increased purchases make it easier to miss – and fall victim to – a phishing scam. Look out for unsolicited emails, texts, calls, or letters. These messages may claim you have a gift waiting for you or that there is a problem with delivery – all you need to do is click on a link or give up your personal information. Avoid phishing scams by ignoring suspicious correspondence and calls from unfamiliar phone numbers.

Look for the BBB Seal. It’s the Sign of a Better Business

Shop with confidence and peace of mind, avoid scams, and make smart purchase decisions on Cyber Monday and this holiday season by choosing businesses that prioritize trust and ethics in the marketplace. BBB Accredited Businesses adhere to the BBB Standards and will display the BBB Seal.

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