Ulta’s 21 Days of Beauty Sale is here! This is a rare opportunity to save 50% on all your go-to makeup, skincare and hair products. Yes, that’s half-price on everything from Fenty Beauty to Too Faced, from now until April 1! The biannual sale currently has cult classics like Stila eyeliner, Murad anti-aging cream and Lorac eyeshadow all half off online! But don’t wait too long to shop these deals. They change daily, so you’ll have to be quick about snapping up your faves. Bookmark this page and keep checking back here every day — we’ll let you know what to make room for in your cosmetic bag.

Ulta

Stila Stay All Day Waterproof Liquid Eye Liner

Over 5,000 shoppers are fans of this liquid eyeliner that helps them create the perfect cat eye. The waterproof formula stays put all day without smudging or fading, and it comes in seven colors. “My ride or die,” wrote a devoted reviewer. “I’ve used this eyeliner for about 7 years now. … The color is amazing, the felt tip amazing and the product itself lasts forever before drying out.”

$12 at Ulta

Ulta

Murad Targeted Wrinkle Corrector

Packed with powerful peptides and hyaluronic acid, this anti-aging cream is formulated to smooth skin and reduce the appearance of wrinkles instantly. “Wow, this product is satisfying to watch as it works. It leaves a smooth, plump area where the wrinkle was/is. Highly recommend as it does what it is promised to do,” raved one shopper.

$40 at Ulta

Ulta

Flawless Beauty Fridge

Keep all your serums, creams and beauty tools at a crisp, cool temperature with this compact mini fridge. One five-star reviewer wrote, “I have had one since they came out and it is still going strong! I keep all of my high-end products in it, and it keeps everything nicely chilled!”

$30 at Ulta

Ulta

Lorac PRO Palette Fairytale Forest

You’ll get 18 gorgeous eyeshadows for less than $20 today if you scoop this Lorac palette while it’s 50% off. Mix and match the glittery shimmers, foiled metallic colors and sleek matte shades that were all inspired by nature. Wrote one five-star fan: “Beautiful fairytale colors … really attracted me to this palette and it’s pigmented quite well.”

$20 at Ulta

Ulta

Erborian BB Crème

This lightweight BB cream not only moisturizes skin and gives buildable coverage but also adds SPF, so you can skip that extra step in your morning routine. “As a 51-year-old woman with mature skin, I have started to see signs of aging. The Eborian BB Crème has been a huge blessing. My husband compliments how amazing my skin looks every time I use this product,” said a happy customer.

$23 at Ulta

The reviews quoted above reflect the most recent versions at the time of publication.

Important details about the sale:

When does the sale run through?

The Ulta 21 Days of Beauty Sale started March 12 and runs until April 1.

What are the deals?

Each day the retailer will drop new deals on beloved brands such as Tarte, Lancôme, MAC and more. Discounts are up to 50% off. You can find the full list of upcoming deals here or keep checking back to this page as we will be updating it daily with the latest sales.

Originally published March 15, 2023, 10:58 a.m.