Experts share tips for dealing with holiday shopping stress

MONTGOMERY, Ala. (WSFA) – The final days before Christmas often bring crowds, last-minute errands and a quiet kind of worry for many families. For people who’ve delayed their holiday shopping because of money concerns, the pressure can feel overwhelming.

“There’s this expectation that you have to go out and spend a lot of money. Recently, the economy has not necessarily been too kind to a lot of individuals, but there’s still this thought with traditions during the holidays that you have to give and buy and that’s not necessarily the case,” said Dr. Lewis-Yarbrough, a licensed psychologist with Avondale & Associates.

When people can’t meet those expectations, the stress can hit hard.

“If someone does not have the finances, they may feel like they’re letting others down whether that’s children or family members and that causes stress,” Dr. Lewis-Yarbrough added.

Tradition and social comparison from family expectations to images on social media often drive the belief that the holidays must look a certain way. That expectation can push people to spend beyond their means or feel guilty when they don’t.

Dr. Lewis-Yarbrough offers a simple, and important, reminder: “It may sound cliché, but the love we have is enough. Having that time together and building memories. That’s invaluable.”

How to make the holidays feel lighter:

Step back: Pause and reassess what feels realistic for your finances and family.
Have honest conversations: Share expectations with partners and relatives about what’s possible this year.
Focus on connection: Prioritize experiences, time together, and small meaningful gestures over costly gifts.
Set a budget and stick to it: Even a modest spending plan can reduce last minute stress and regret.
Seek support: If holiday stress becomes unmanageable, consider talking with a mental health professional or a trusted community resource.

If buying expensive presents isn’t an option, consider homemade gifts, shared experiences (like a trip to a museum or a special day together), or giving your time through volunteering.

Not sure how to begin a conversation about simplifying the holidays? Try asking: “What matters most to you this year?” or “Can we simplify gifts this season?” Small questions that can lead to meaningful agreements.

The holidays are meant to be about connection and memories, not how much you spend. Scaling back expectations and choosing kindness and honesty can ease the emotional and financial strain many families feel this time of year.

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