MCoBeauty follows a rigorous process when it dupes cosmetics. Here’s what it looks like

MCoBeauty follows a rigorous process when it dupes cosmetics. Here’s what it looks like

Australian cosmetics giant MCoBeauty has attracted global attention for its strikingly similar beauty dupes, but the company has kept the details of its product development process out of the spotlight — until now. 

Although the multi-million-dollar business has faced legal hurdles before for its copycat cosmetics, MCoBeauty has a rigorous process in place to ensure its lipsticks don’t cause lawsuits.

This is how MCoBeauty creates its own versions of popular cosmetics from start to finish while keeping itself on the right side of the law, according to its founder and lawyer.

Hang on, what’s a dupe?

If you’re a beauty beginner, the word “dupe” in cosmetics is short for duplicate, and refers to a more affordable makeup product that looks and wears the same as a higher-end alternative.

It’s important to note that “dupe” in the beauty world doesn’t mean the same as the traditional definition of the word, which is generally defined as tricking or deceiving someone.

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