If there’s one word to describe Rihanna, it’s game-changer. And this year, the countdown to the 2023 Super Bowl is on as the icon prepares to take center-field for the halftime show in what is sure to be a performance for the ages.
When Rihana commits, she commits. Whether she’s producing an otherworldly Savage X Fenty show and strutting down the runway or changing the face of pregnancy style with her daring looks, there is no one quite like multi-Grammy winning singer and fashion mogul, whose next-level productions and entrepreneurship continuously raise the bar.
So when it comes to the 2023 Super Bowl, the bad gal billionaire is sure to bring savage energy to State Farm Stadium in Glendale, Arizona, and dazzle the nation with her highly-anticipated halftime show.
In September, the singer’s fans rejoiced after she officially confirmed that she would be the 2023 Super Bowl halftime performer, sharing a photo on her Instagram and Twitter of just her hand holding an official NFL football. When asked, at the time, by TMZ about what she has in store, the pop star remained tightlipped on the subject, but did say, “I’m nervous…but excited.” But according to her boyfriend A$AP Rocky, no one is more excited than he is. During a recent interview with Zane Lowe for Apple Music 1, he said, “The Super Bowl is huge, and her being the creative she is, she going to bring it, man. I’m excited. I’m more excited than everybody else, honestly.” The rapper added, “I’m so glad that my lady’s back making music again and whatnot, and getting back out there. It’s just incredible.”
And knowing how Rihanna operates, there’s no doubt her halftime show set will be incredible. While we still don’t know exactly what the “Diamonds” singer has in store, it’s bound to be a Savage X Fenty-level show experience, as the Fenty Beauty founder has a reputation for innovative productions.
Sure, it’s been some time since Rihanna dropped a new album – since 2016’s Anti to be exact — but the new mom has been plenty busy. After a fashionable parade of pregnancy styles last year, the singer welcomed a baby boy with A$AP Rocky in May. But motherhood didn’t slow the musician down. In addition to her fourth Savage X Fenty show on Amazon, the launch of Fenty Eau De Parfum, and the release of a new sport collection, Rihanna proved that you don’t need a batch of new music to please the masses — or win awards. Rihanna, who also made her Golden Globes debut with A$AP earlier this month, recently earned her first Oscar nomination for her song, “Lift Me Up,” featured on the Black Panther: Wakanda Forever soundtrack. The moving ballad, which pays tribute to late Black Panther star Chadwick Boseman, captured the hearts of fans everywhere, including the Academy of Motion Picture Arts and Sciences.
It’s safe to say Rihanna will no doubt be performing on a high at this year’s Super Bowl, so whether you’re a football fan looking forward to the big game, or just waiting for the concert (interrupted by the big game), celebrate Rihanna’s halftime show debut—and show support for Black-owned businesses amid Black History Month—with offerings from fashion and beauty mogul’s namesake brands. Dress the part in Super Bowl-themed styles and cozy loungewear from Savage x Fenty or pucker up with bold products from Fenty Beauty.
Note: For express shipping, the cutoff date to order is 2/7.
Game Day Fenty
In honor of the 2023 Super Bowl, shop your favorite Fenty items with a special football flare. While the popular Rihanna X jersey has been sold out since the early January drop of the limited-edition Savage X Fenty collection, fans attending the big game may be able to snag the now-coveted football jersey at the Super Bowl’s NFL Shop in Arizona. For those watching from the comfort of their own home, there are plenty more Game Day Fenty items to shop online, from the “surprise” Rihanna concert tee to Super Bowl LVII sweat sets and even some limited-edition makeup products.
In addition to Savage X Fenty Sport, the mogul also recently launched loungewear as part of her ever-expanding clothing brand. So if you’re not looking to be decked out in Super Bowl gear, you can still be comfortable and look game-day ready in some of Rihanna’s sporty-chic loungewear pieces including oversized hoodies and standout knit sets, not to mention, a cool selection of unisex items for everyone.
When Rihanna first launched Fenty Beauty in 2017, she forever changed the beauty industry by focusing on inclusivity. She’s also managed to make makeup fun again with items like her best-selling Killawatt highlighters and bold lipstick and eye shadow colors. With a vast rainbow of foundation and concealer shades fit to match any skin tone, along with diverse campaigns, Rihanna has successfully made her mark on the beauty industry. Complete your Super Bowl Sunday look with a face full of Fenty Beauty.