SCL x Hello Kitty and Friends: Micro pouches, patches & pouchettes from $20

Stoney Clover Lane dropped a new Hello Kitty and Friends collection that’s basically late ’00s-meets-2025 #squadgoals wrapped in patent leather and rainbow embroidery.

The lineup with over 40 pieces is stacked with fan-favorite styles — micro, petite, small and large pouches, dozens of new icon patches, and classic and jumbo fanny packs — priced from $20-$298.

There are also two themed apparel pieces for those who’d rather live and lounge in fandom fashion.

Hello Kitty and Friends Collaboration

$168; $78

Pouchette Crossbody Bag 02 in Hearts and Friends, featuring a Hello Kitty & Friends Swag Chain

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This release isn’t the first time Stoney Clover Lane and Sanrio have teamed up; there have been a couple Supercute Hello Kitty capsules.

But this time we’re talking Badtz-maru, Keroppi, My Melody, Cinnamoroll and more, splashed across SCL’s signature silhouettes in a vibrant primary color palette that screams ’90s and early aughts kid-core. Think red and pink patent leather trims, clear vinyl panels and Hello Kitty’s iconic bow popping up everywhere.

There are elevated black and white jacquard pieces for parties and travel, like the Bow Pouch and Classic Duffle Bag. Yet, the real heart-eyes moments come from the Clear Front Heart Pouch with Hello Kitty sitting on a rainbow, the glossy Travel Wallet decked with character cameos and the Hello Kitty Crossbody Bag throwback piece.

Given all the teasing on Instagram this week, this drop is poised to sell out fast. Add your favorites to cart — personalizing eligible items with patches or monograms, for extra “so you” energy — and checkout ASAP.

Check out the full Stoney Clover Lane x Hello Kitty and Friends collection

1. Hello Kitty & Friends Bag Charm Cluster for $78
2. Hello Kitty & Friends Swag Chain for $78
3. My Melody Bag Charm Pouch for $78
4. Badtz-Maru Bag Charm Pouch for $78
5. Hello Kitty Micro Pouch for $78
6. Cinnamoroll Micro Pouch for $78
7. Petite Pouch for $84
8. Bow Pouch for $88
9. Clear Front Small Pouch for $98
10. Keroppi Pouchette for $98
11. Clear Front Heart Pouch for $98
12. Small Pouchette for $104
13. Travel Wallet for $108
14. The Soft Sweats for $108
15. Clear Front Large Pouch for $108
16. Large Pouch for $118
17. The Short & Sweet Hoodie for $128
18. Utility Tote for $128
19. Double Zip Pouch for $138
20. Classic Fanny Pack for $138
21. Hello Kitty Crossbody Bag for $148
22. Pouchette Crossbody Bag 02 for $168
23. Jumbo Fanny Pack for $168
24. Mini Backpack for $198
25. Classic Backpack for $228
26. Classic Duffle Bag for $298