Selena Gomez might star in Hulu’s hit crime series “Only Murders in the Building,” but it won’t take a detective to get to the bottom of her beauty favorites.
While the singer-turned-makeup mogul launched her Rare Beauty brand back in 2020, she’s also praised a plethora of other products over the years.
Whether you’re searching for the skincare secrets behind her makeup-free selfies (which often earn millions of likes in mere minutes) or eyeing her favorite eye masks, we’ve rounded up 16 of her most beloved beauty buys below.
And from luxury splurges to drugstore finds, there are products at every price point to peruse.
Below, discover — and shop — a selection of Gomez-approved beauty buys.

Gomez spritzed on some of this spray — designed to hydrate, soothe and soften — in a TikTok showcasing her pre-flight morning routine. The brand is a longtime favorite of stars like Martha Stewart, who famously swears by the facials offered at its NYC salon.

Also among Gomez’s hydration go-tos? Tatcha’s Water Cream, which has popped up on both the pop star’s TikTok and Meghan Markle’s makeup table.
The “Boyfriend” singer also loves the brand’s rich Dewy Skin Cream ($70), which she raved is “so thick and yummy that you actually don’t have to use that much of it” in a 2020 Vogue video.

The “Rare” singer is on the same page as fellow Disney star Hilary Duff about this cult-favorite formula, which is designed to “visibly smooth and tighten the appearance of your skin,” per the brand. She’s slathered it on in two TikToks, in addition to mentioning it in a Vogue UK interview last year.

From endorsements from the likes of Kim Kardashian to (since-dispelled) rumors Jennifer Lopez bathes in the stuff, La Mer is a longtime Hollywood staple. Gomez is among the brand’s many fans, having used this luxurious serum to wipe away her makeup in a nighttime routine video.
“Use any serum to take off makeup before washing. It breaks it up nicely,” she captioned the video, after clarifying that she got “most of these products free” and “ain’t just rolling like that everywhere.”

Not everything in Gomez’s beauty bag comes with a La Mer-sized price tag. Several Dermalogica products also rank among her must-haves, including the Multi-Active Toner ($13), Smart Response Serum ($145) — designed to “help stop skin damage before it starts,” per the brand — and Dynamic Skin Retinol Serum ($92).

Plenty of A-listers reach for this makeup-removing micellar water, including Gwyneth Paltrow, Khloé Kardashian and Drew Barrymore. For her part, Gomez used it to melt off her makeup in a TikTok this year.

While Laneige’s Lip Sleeping Mask ($24) might be its most famous product among famous folks, Gomez instead reached for this moisturizing cream in a January 2023 TikTok.

“I like to put sunscreen on because not only is it important to keep your skin looking fresh but I have lupus, so being in the sun is difficult for me,” Gomez told Vogue while detailing her routine in 2020.

The star’s on-the-go go-tos include this gentle, under-$50 cleanser, which appeared in her pre-flight TikTok video.

She’s cool as a cucumber! Gomez reached for these $4 face masks — designed to target dryness and dark circles — in her Vogue “Beauty Secrets” video.
She’s also praised the Bioré Deep Cleansing Strips ($8, originally $12), having told Into the Gloss in 2014, “[They] make me feel really accomplished when I do them, too — plus they work!”

Before launching her own Rare Beauty bronzer, Gomez used this cult-favorite Hoola formula.

“Who Says” superstar-worthy makeup has to take a long time? Gomez broke down her 10-minute makeup routine in a video for Allure in 2020.
“This is super easy to use because you can use a brush to blend it so well, and it just kind of gives you that dark, nice brown definition over the lashes,” she said of this Laura Mercier eyeshadow.

Gomez’s longtime makeup artist, Hung Vanngo, used this Chanel powder in a video about Gomez’s summer day-to-night makeup routine.

As for what haircare products have Gomez saying “I Can’t Get Enough”? She gushed about Oribe in a 2014 chat with Into the Gloss, name-checking both this texturizing spray and the Oribe Après Beach Wave and Shine Spray ($44).
“I’ve been trying to wear it beachy because that’s a little more natural to who I am,” she said at the time, adding that “Oribe is good for everything.”

The “Wizards of Waverly Place” star spritzed on the full-size version ($35) of this spray – also available in a $12 mini version — in a TikTok video about her morning routine in 2022.

Just call it “Only Candles in the Building.” Gomez told Into the Gloss she kept a scented candle in “every room” in 2014.
“My favorite scents are Voluspa Mokara and Voluspa Saijo Persimmon; neither of them are too expensive,” she raved, adding that she saves pricier Le Labo candles for her tour bus.
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