The secrets behind the South Korean cosmetics boom: K-pop, Kardashians and churn
SEOUL — Jo Min-Su was working toward a computer science doctorate at one of South Korea’s best universities when he stumbled on...
Korean
25 Best Korean Makeup Products, Tested by K-Beauty Experts 2025
K-Beauty might have flipped the world of skin care on its head, but the best Korean makeup is where the...
Selling K-beauty (Korean cosmetics) as a way to heal
Pam Pargen, owner and founder of Pargen Paradise, a direct-sales company that includes Riman South Korean beauty products. Photographs courtesy...
K-beauty (Korean cosmetics) surpasses the United States in global cosmetics exports
As K-beauty continues to gain global popularity, it was confirmed that for the first time ever, South Korea’s cosmetics exports...
14 Best Korean Makeup Products to Know in 2025
While Korean skin care has taken the US by storm, the best Korean makeup products deserve just as much of...
13 Best Korean Skin Care Products of 2025
Connie Park/NYT WirecutterElegant, invisible formula: Beauty of Joseon Relief Sun Rice + ProbioticsThis chic, sheer lotion contains chemical sunscreens offset...
