Sat. Apr 20th, 2024

There’s no doubt that the best part of being a beauty editor is getting to try the latest beauty innovations. Beauty journalists are amongst some of the (very lucky) first to test out new launches, often weeks or even months ahead of a product’s launch date. Whether it’s the latest high-tech skincare, the very best hairstyling tools or the most coveted makeup and fragrance brands, there’s a real rush of excitement whenever a parcel arrives at the Who What Wear UK office.

From bronzers and the best nail polishes to mega moisturisers and cleansers, between myself and our network of beauty experts, virtually no launch goes untested. But with so many new drops every single day, each with claims as groundbreaking as the next, how is anyone actually supposed to know what’s any good? Even as a beauty editor, it can often be overwhelming with the sheer amount of choice we’re now presented with.


To cut through the noise, I’ve put the latest launches and products to the test to see if they’re really worth your hard-earned money—because splashing out and ending up with a beauty dud is so disappointing. I dedicated some time this month to testing, trialling and monitoring every single launch that came my way so that I could put all of the best new products into one convenient space. So, if you want to find out which of the best new beauty products made a lasting impression on this tough-to-please editor this month, then you’ve come to the right place.


Ahead, keep scrolling for the 10 best new beauty products of the month.

This Month’s Best New Beauty Products:

Shop More New Beauty Products:


By admin