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The Best Fashion Launches of May 2025

The Best Fashion Launches of May 2025

May’s lineup of drops, collaborations, and store openings is set to gear you up for everything summer has in store. Kicking things off, Valentino has teamed up with Italian cultural collective Terraforma for a truly unique listening experience; plus, Giorgio Armani has opened its doors in Capri. From major fashion moments to can’t-miss releases, here’s everything you need to know this month.


Valentino Introduces a Bespoke Audio Experience

valentino nyc

Courtesy of Valentino

Who: Valentino

What: L’Atelier Sonore

Where: 654 Madison Avenue, New York City

Why: This summer, Valentino redefines the retail experience with a sensorial installation at its Madison Avenue flagship. From May 16 through the end of August, the boutique will house L’Atelier Sonore, an immersive listening room that blurs the boundaries between fashion, architecture, and sound. Made in collaboration with Italian cultural collective Terraforma and architect Francesco Lupia, the space features a bespoke sound system and acoustic design intended to heighten the auditory experience. Every element—from the sonic textures to the spatial arrangement—has been considered to create a deeply meditative environment. Open to the public daily from 10 A.M. to 6 P.M., L’Atelier Sonore invites visitors to browse a hand-selected collection of vinyl records, each curated to complement the intimate soundscape.

Valentino Suede Shoulder Bag

Reformation and Jimmy Fairly Launch a Limited-Edition Sunglasses Collection

Courtesy of Reformation x Jimmy Fairly

Who: Reformation and Jimmy Fairly

What: Limited-edition collection of sunglasses

Where: Online at reformation.com and select retail locations

Why: Following the runaway success of its initial release, Reformation has unveiled a second collaboration with French eyewear label Jimmy Fairly—just in time for summer. Designed in Paris and handcrafted in France, the collection blends vintage silhouettes with modern sensibilities, all crafted from 100-percent plant-based, biodegradable bio-acetate. With timeless shapes and a focus on sustainability, the drop has already earned the distinction of being Reformation’s fastest-selling collaboration of the past year.

Reformation x Jimmy Fairly The Brune Sunglasses
Reformation x Jimmy Fairly The Jade Sunglasses
Reformation x Jimmy Fairly The Flore Sunglasses

Giorgio Armani Opens a New Store in Capri

Courtesy of Giorgio Armani

Who: Giorgio Armani

What: New boutique

Where: Capri, Italy

Why: Giorgio Armani returns to the idyllic island of Capri with a new boutique, housed inside the historic Villa Pompeiana—an architectural gem dating back to 1879. The store spans a single floor and unfolds across three distinct rooms, each adorned with blue-and-gold palm motif wallpaper and sand-colored flooring—a nod to the relaxed sophistication of the Giorgio Armani Mare resort aesthetic. Inside, there’s a selection of menswear, womenswear, accessories, fine jewelry, and Giorgio Armani 11 watches, all thoughtfully selected to reflect the spirit of Mediterranean elegance.

Giorgio Armani Stripe Wool T-Shirt
Giorgio Armani High-Neck Silk Satin Gown
Giorgio Armani Asymmetric Long-Sleeve Top

Dolce & Gabbana Collaborates With Havaianas (Again)

Courtesy of Havaianas

Who: Dolce & Gabbana and Havaianas

What: Flip-flop collaboration

Where: Online at havaianas.com

Why: Just in time for summer, Dolce & Gabbana reunites with Havaianas for a second installment of their sought-after flip-flop collab. This latest drop fuses Havaianas’ iconic Brazilian craftsmanship with Dolce & Gabbana’s unmistakable visual language—think: bold florals, lush palms, and exotic animal prints. The result is a playful yet luxurious take on warm-weather essentials, where everyday comfort meets high-fashion flair.

Dolce&Gabbana Florals Top Flip Flops
Dolce&Gabbana Leopard Top Flip Flops
Dolce&Gabbana Banano Top Flip Flops

Louis Vuitton Unveils a Custom Trophy Trunk for the Miami Grand Prix

Courtesy of Louis Vuitton

Who: Louis Vuitton

What: Custom trophy trunk

Where: Miami

Why: Louis Vuitton created a bespoke trophy trunk for the Miami Grand Prix winner—McLaren’s Oscar Piastri—featuring a custom logo designed to honor the iconic racetrack. The trunk showcases Miami’s signature pink and blue hues and is topped with a checkered “V” emblem inspired by a racing finish line, all set against the house’s signature monogram canvas. The presentation comes on the heels of LVMH signing a 10-year partnership deal with Formula 1, further cementing its presence in the world of elite motorsport.

Louis Vuitton Speedy Soft 30 Crafty
Louis Vuitton Cotteville 16 Montres
Louis Vuitton Side Trunk GM Shoulder Bag

Max Mara Celebrates 10 Years of the Whitney Bag

COURTESY OF MAX MARA

Who: Max Mara

What: 10th Anniversary of the Whitney Bag

Where: Online at maxmara.com

Why: Max Mara is celebrating its iconic Whitney Bag, inspired by New York City’s Whitney Museum, both of which have 10-year anniversaries in 2025. The bag was created in 2015 alongside the opening of the museum in the Meatpacking District, with a ribbed design that mirrors the Whitney’s facade. Max Mara is going all out for the milestone, with celebrations planned at stores worldwide, as well as a special gala at the Whitney on May 20 to celebrate both the museum and the bag’s anniversary. There’s also a special-edition anniversary collection, which will feature an aluminum calfskin version and 13 new colors of the bag.

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