It is also worth considering all seasons – we might be in the midst of winter, but if you know you will need a new bikini for summer 2026, don’t be afraid to take the plunge now. That being said, heavier winter items, such as coats, boots and jumpers, are always a foolproof purchase in the Cyber Week sales. And remember, keep an eye out for quality materials, such as silk, cashmere and wool – it can be a great opportunity to invest in timeless, beautifully-constructed items that would usually be out of reach budget-wise.
When is Black Friday 2025?
Arriving annually on the fourth Friday of November – the day after thanksgiving in the US – Black Friday falls on 28 November in 2025. With many retailers adding unbeatable discounts, enjoy your favourite brands for a fraction of the price.
Our guide to the best brands and retailers to shop – from Net-a-Porter to Ssense, & Other Stories to H&M – will help you navigate the sales landscape in the smartest way possible. And remember: the earlier you browse, the better the deals you’ll find.
While we wait for Black Friday, scroll on for some of the best fashion discounts that are already on offer.
Net-A-Porter
When it comes to breadth, the Net-a-Porter sale is always worth a scroll. Covering everything from ready-to-wear staples and hero handbags, to athleisure separates and homeware accessories, there’s bound to be something you’ll fall for.
Harvey Nichols
Harvey Nichols is brimming with stellar brands. From Acne Studios’s pinstriped trousers to Dries Van Noten’s statement red overcoat, it’s the perfect place to make an investment.
& Other Stories
High-street stalwart & Other Stories is your one-stop-shop for everyday basics. Choose from a smocked T-shirt and Adidas’s trending Tokyo trainers, to a perfect pair of flat knee-high boots and an asymmetrical slip dress.
MyTheresa
While we don’t condone impulse buys, we do support purchases that can last you for years to come, if not a lifetime. With MyTheresa’s selection of top-of-the-range brands, you can find an investment bag, like Chloe’s bracelet bag, or a pair of statement shoes from JW Anderson for a fraction of the price. At the time of writing, there is a flash sale offering an extra 20 per cent off sale items over £250. So, what are you waiting for?
Ssense
If you’re looking for fashion from the coolest new names, you need to check out the Ssense Black Friday sale. We recommend keeping an eye out for cult buys from buzzy Brit brands, such as Chopova Lowena, Wales Bonner and Molly Goddard.
Whistles
A great British high-street favourite, Whistles is a trusted place to find wardrobe staples. It is loved by editors for its failsafe denim and leather jackets – the bonded leather line is a sellout for a reason.
H&M
H&M is another high-street no-brainer, but it’s the brand’s Premium Selection that we return to time and time again for high-quality wardrobe basics. We recommend checking out its sturdy winter staples in the sales: think boots, wool coats and cashmere jumpers.
Selfridges
After a discounted fashion purchase? Selfridges stocks a vast array of key ready-to-wear and accessories from top-tier brands. We’ve got our eye on Jacquemus’ hourglass blazer and Miu Miu’s check-print shorts.
Boden
Known and loved for its classic knits, Boden is not only a one-stop-shop for your next crew-neck jumper or button-up cardigan, but offers a vast array of everyday pieces for all seasons. The official Black Friday sale will begin on 28 November – but for now, there are already plenty of pieces on offer across the site.
Cos
Although the Cos sale hasn’t yet begun, it’s worth getting ahead of the game and bookmarking products to look out for once the discounts are live. If last year is anything to go by, core pieces such as some of team Vogue’s favourite jeans and jumpers are likely to go on sale; likewise, plenty of other pieces that will help you complete your winter wardrobe.
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