25+ Beauty Deals Available for Prime Day on TODAY Award Winners, Bestsellers

Beauty lovers, rejoice! Amazon Prime Day has ended, but several deals are still going strong. So, giving savvy shoppers still have a chance to save on items from skincare staples to award-winning makeup, hair care and more.

During the sale event, we were impressed by what we saw: Everything from premium and luxury brands, such as Dyson, T3, Urban Decay and Glow Recipe, Shop TODAY Beauty Award winners and trending beauty finds were on sale. But even those on a strict budget can make the most of these remaining Prime Day, as we’ve spotted a ton of deals under $25 (and even under $5!).

Keep scrolling to see our (beauty editor-curated and approved!) list of the best Amazon Prime Day beauty deals you can still add to your cart.

Best Amazon Prime Day skin care deals

This serum has a soothing roller to help depuff and soothe tired eyes.

Size: 0.51 fluid ounces | Key ingredients: Niacinamide, hyaluronic acid, vitamin E, retinol | Vegan: Yes

This ultra-portable roller is perfect for putting in your cosmetics bag to bring along on your next trip. It features ingredients like hyaluronic acid, caffeine and more to help brighten and hydrate your under-eyes.

In need of vitamin C? This previous Shop TODAY Beauty Awards winner is currently on sale for Prime Day for 43% off. It was ranked as the ‘best overall vitamin C serum.’

Protect your skin from the sun with this sunscreen.

Size: 2 count, 6 oz. | SPF: 50 | Water resistant: Yes

Still have plenty of beach day plans? Stock up and save when you purchase this SPF duo.

More Amazon Prime Day sunscreen deals:

• Sun Bum Original SPF 50 Sunscreen Body Spray, $15.99 (was $18.49)

• Round Lab Birch Juice Moisturizing UV Lock SPF 45, $22.40(was $28)

Treat your under eyes with these moisturizing eye masks.

Quantity: 6, 24, 48 or 72 pairs | Vegan: Yes | Scented: No | Key ingredients: Fructose, hyaluronic acid

Your under-eyes deserve the best of the best. These top-rated eye masks are still on sale after Prime Day.

More Amazon Prime Day skin care and body care deals:

Best Amazon Prime Day makeup deals

This popular foundation with SPF 50 provides a full coverage, natural finish while nourishing the skin with anti-aging ingredients.

Size: 1.08 oz | Shades: 30 | Key ingredients: Hyaluronic acid, niacinamide, vitamin E

“I use the CC+ Cream foundation, and let me tell you — it’s a total game changer,” one shopper wrote in an Amazon review. “I’ve tried countless foundations over the years and could never quite find the right shade or finish… until now. This one nailed it. The coverage is smooth and buildable, the finish is natural and radiant, and it truly lasts all day without creasing, melting or settling into fine lines.”

Add a pop of color (or more) to your pout with this highly loved (and highly affordable) lipstick.

Colorways: 22 | Finish: Matte

You read that right, this deal is just $1! According to the brand, it has a mate finish and is available in a plethora of colors.

More Prime Day lipstick deals:

• Tarte Maracuja Juicy Lip Balm Gloss, $15 (was $27)

This mascara is uniquely formulated to build lashes up to 5x their natural thickness without clumping, according to the brand.

Colors: 6 | Washable?: Yes | Smudge-free?: Yes

This mascara is said to boost the volume of your lashes up to five times of their usual thickness. Plus, the brand says that lashes will stay clump-free throughout the day!

More Amazon Prime Day mascara deals:

Define and sculpt your brows with this deluxe brow pencil.

Size: 0.63 oz | Shades: 12

Anastasia Beverly Hills knows a thing or two about brows. That’s why we’re eyeing this Prime Day deal on their ultra-slim brow-defining pencil for bolder, sculpted brows.

This creamy blush stick is meant to melt into the skin to create a glowing blushed look.

Award: Best stick blush | Overall score: 4.67/5 | Colors: 4 | Vegan?: Yes | Portable: Yes | Multi-use: Yes

One of our testers of this award-winning blush noted that you only need to use a little bit of this blush stick to see a difference, so it should last you a while. “I only need about two pats on each cheek before blending, and it produces more than enough color. I’m a fan,” she shared.

More Amazon Prime Day blush deals:

• Maybelline Sunkisser Multi-Use Liquid Blush and Bronzer, $8.91 (was $11.99)
• Saie Dew Liquid Blush, $20.80 (was $26)

A previous Shop TODAY Beauty Awards winner, we love this makeup brush kit for applying creams, powders and everything in between. It comes with multiple blending brushes and a beauty sponge to create a multitude of makeup looks.

More Amazon Prime Day makeup brush deals:

• EcoTools Retractable Face Makeup Brush, $7.45 (was $8.99)
• Bestope Pro Makeup Brushes, 16-Piece Set, $7.99 (was $9.99)

Best Amazon Prime Day hair deals

Great deal

This at-home hair tool touts 50% less heat exposure and 75% more shine than other methods, according to the brand. When compared to the previous model, its said to have a 30% smaller barrel and slimmer handle alond with an improved motor.

Brush shape: Oval | Hair types: All  | Heat settings: 4 | Speeds: 4 | Material: Ceramic

A salon-worthy blow out at home is just a click away. Score this Revlon One-Step hair dryer while it is 56% off for Prime Day.

A professional-grade curling iron available in three barrel sizes with technology designed for easy, one-pass styling.

Material: Ceramic | Hair Type: All

I [ Madison San Miguel] will never go back to another curling iron after trying this one from T3. Not only does it heat up quickly, the iron also effectively curls in just seconds, so you don’t have to wait long in-between each pass.

Use this multi-styler to blow dry, curl and hot air brush your strands in just one tool.

Comes with: Six pieces | Power source: Cordless

No need to own multiple hair styling tools when you have this multi-styler from Shark. From blowdrying to hot air brushing, the tool does it all by just switching the included attachments.

More Amazon Prime Day hair tool deals:

A set of two top products from Shark. The viral LED face mask that features cooling under-eye pads and multiple anti-aging and acne-fighting settings. It also includes the FlexFusion multi-styler for a salon-worthy blowout.

Product count: 2

When we say we love to save, we mean it. This bundle has two powerhouses in one at nearly 30% off too! It includes the viral Shark CryoGlow mask our editors can’t get enough of for it’s many benefits (red light, cooling pads, blue light and more) and it comes with the FlexFusion hair dryer, a multi-styler that works for all hair types.

How we chose

We meticulously combed through over hundreds of beauty products on sale during Amazon Prime Day 2025 to determine the absolute best Prime Day deals during the four-day event, identifying expert recommendations from previous reporting on Shop TODAY and staff-tested award winners.

We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback. From there, we fact-check each deal through price trackers like CamelCamelCamel to ensure that they’re at their lowest price in at least three months (or, in some instances, their lowest price ever).