Aura Beauty: How to Match Your Energy to Your Makeup Look
Red: Passionate, bold, grounded; “red is all about stability, passion, creativity, energy, momentum, movement. It’s very fiery,” says Gunther.Orange: Creative,...
Beauty and Cosmetics
Oakland-based e.l.f. Beauty embraces DEI, and you won’t believe its ad campaign
article e.l.f.'s "So Many Dicks" ad campaign launched in June 2024. Ad seen at World Trade Center’s Oculus in New...
Cosmetics Business reveals the top 5 K-beauty trends of 2025 in new report
K-beauty is in the midst of a powerful second wave. Reignited by TikTok, it is catapulting innovative...
Julia Fox and Martha Stewart strip down in MAC’s nude lipstick campaign
Martha Stewart (pictured above right) and Julia Fox (above left) are among the A-listers who have stripped down for MAC Cosmetics’...
Benefit Cosmetics’ BADgal BOUNCE Mascara: An Honest Review
I’m picky when it comes to mascara, which means I tend to not get excited when beauty brands launch new...
New Rare Beauty Soft Pinch Liquid Contour: Everything You Need to Know
Rare Beauty, the cosmetics brand founded by actress, singer and activist Selena Gomez, recently announced their newest launch, which is...
