The 43 Best Drugstore Makeup, Skincare, and Beauty Products of 2025
admin February 9, 2025
Every product on this page was chosen by a Harper’s BAZAAR editor. We may earn commission on some of the items you choose to buy.


CoverGirl’s new mascara helps lift lashes while adding weightless definition and volume. It’s the perfect everyday mascara. “This mascara doesn’t weigh my lashes down as I wear it and is a breeze to remove at the end of the day,” beauty commerce editor Tiffany Dodson Davis says of this Bazaar-loved staple.
2
Repairing Mask
Dove 10-in-1 Serum Mask Intensive Repair

This mask has become a staple in our showers this year. It takes just one minute to work to repair 10 signs of damage, like frizz and tangles, thanks to a formula filled with hair-transforming proteins.
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3
Speed-Dry Nail Polish
OPI RapiDry Quick Dry Nail Polish

Don’t have time for your nails to dry? No problem: OPI’s new RapiDry Quick Dry Nail Polish hardens in 60 seconds, so you can get on with your life (or just scroll through your phone).
4
Matte Primer
e.l.f. Cosmetics Power Grip Matte Primer

Few primers are as popular as the e.l.f. Cosmetics Power Grip, and the brand’s new matte version offers the same benefits for oily skin. This tacky yet lightweight primer lasted from morning to evening when Beauty Market and Commerce Editor Katie Intner wore while driving a race car in the summer heat.
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5
Daily Moisturizer
Aveeno Daily Moisturizing Cream with Prebiotic Oat & Shea Butter

This cream can be used on dry, sensitive skin on the face, hands, or body. It deeply moisturizes with soothing and barrier-repairing prebiotic oat and shea butter to instantly transform irritated skin.
6
Body Acne Patch
Hero Cosmetics Mighty Patch Body

This extra-large hydrocolloid patch is perfect for covering and healing acne breakouts on the body, like on the chest or back.
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7
Daily Moisturizer with SPF
Olay Super Cream with Sunscreen SPF 30

If you want the benefits of a lengthy skincare routine without the time commitment, pick up Olay’s new Super Cream with Sunscreen SPF 30. It cocktails niacinamide, vitamin C, hyaluronic acid, collagen peptides, vitamin E, and SPF 30 to help brighten, smooth, plump, and protect skin.
8
Serum Body Wash
Olay Super Serum Body Wash for Extra Dry Skin

Olay’s Super Serum body wash works harder and smarter with a cleansing gel formula that deposits niacinamide, vitamin C, exfoliating BHA, collagen peptides, and vitamin E onto the skin with each shower.
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9
Eyeshadow Sticks
BLK/OPL Colorsplurge Eyeshadow Stick

We love how easy it is to swipe on these pigmented shadow sticks, which blend with just your fingers and dry down to a powdery, waterproof finish.
10
Dandruff Shampoo
CeraVe Anti-Dandruff Hydrating Shampoo

Everyone’s favorite skincare brand, CeraVe, entered the haircare space this year. This anti-dandruff shampoo contains ceramides, niacinamide, and hyaluronic acid to help soothe and balance an irritated scalp.
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11
Bonding Hair Color
Clairol ColorStrong Permanent Zero Ammonia Hair Dye

Clairol’s new at-home dye combines the best in hair color technology with bonding powered by AHAs. The included hair primer helps remove heavy metals from the hair, while the permanent dye and the softening conditioner help repair broken bonds, so your hair is left strong and healthy.
12
Brightening Body Wash
Dove Skin Replenish Body Wash

This body wash goes beyond just cleansing, with a brightening and smoothing niacinamide and BHA formula that’s more like a skincare serum.
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13
Radiant Face Powder
e.l.f. Halo Glow Powder Filter

This lightweight finishing powder comes in 12 flexible shades that help blur the look of pores and quell excess shine while boosting overall radiance.
14
Detangling Hair Cream
TRESemmé Lamellar Gloss Cream-Serum

This creamy serum from Tresemmé is one of our new styling favorites for a high-shine hair finish, along with its hydration and detangling benefits. You can use its versatile formula as a leave-in conditioner, rinse-out, or pre-shampoo treatment. “My wavy, frizz-prone hair loves this! I use it as a detangler and styling cream right after the shower,” Rosenstein says.
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15
Natural Lip Balm
eos Plant-Based Vegan Lip Salve

This 100 percent natural formula, featuring upcycled olive squalane, shea butter, and cocoa butter, keeps lips soft and supple.
16
Nail Repair
Essie Essie To The Rescue UV Gel Damage Repair

If gel manicures have left your nails stripped and peeling, try this innovative treatment from Essie. The formula is clinically proven to rehab brittle nails in just five days and can be worn alone or as a base coat.
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17
Buildable Mascara
L’Oréal Paris Paradise Big Deal Volumizing and Lengthening Washable Mascara

If you like to pile on layers of mascara for dramatic volume—but don’t want any clumps—this is bound to be your new favorite formula. It helps define and lift lashes but is ultra-buildable and wears without flaking or smudging all day. “This has become my favorite new mascara,” Rosenstein says. “It defines lashes like a dream and never clumps.”
18
Brightening Serum
Eucerin Radiant Tone Dual Serum Dark Spot Corrector

This lightweight serum, with a patented brightening ingredient called Thiamidol, improves skin tone and clarity in as little as two weeks.
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19
Thickening Spray
Garnier Fructis Hair Filler Fullness Repair Thickening Spray

Reach for this hair-thickening spray when you’re craving instant volume without crunch or excess weight. It works even better with the matching shampoo and conditioner system to help reduce hair fall.
20
Smoothing Spray
John Frieda Frizz Ease Smooth Operator Blowout Spray

This spray combines heat protection with serious frizz-fighting and lasts up to three washes. It protects against heat damage up to 450 degrees and shields hair against humidity, making it perfect for rainy weather. “This is my secret weapon to keep frizz at bay. Plus, one application lasts a few washes, so I can have frizz-free hair for up to a week,” Katie says.
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