Cosmetics & Toiletries Unveils Beauty Themes for 2025
2025 is Coming. How Will You Shape Future Beauty?
Throughout time, the notion of beauty has been shaped by artists, thinkers, lovers and dreamers. In recent years, it has turned inward as a reflection of self-care and worth. It has even been elevated to include health and wellness aspects, and ascended into emotional, virtual and spiritual spaces.
Today’s beauty consumers are plugged into these mind-body-digital realities, challenging cosmetic scientists to create products that cross these planes — and try their own hand at shaping beauty.
It’s a tall order. Consumers are testing the limits of beauty innovation like never before, demanding greater value, efficacy, sustainability, customization and experiences, from the formula, to packaging, to marketing and social engagement.
It’s also a crowded market. Across the skin, hair, color, sun, bath/body, etc., segments, success will be determined by the best innovation at the best price with the best execution and user experience — not to mention best influencer accolades.
To inspire and enable cosmetic product developers to rise to the challenge, Cosmetics & Toiletries (C&T) will spend 2025 highlighting emerging ingredients, uncovering innovative technologies and exploring scientific insights to help you succeed in meeting the demands of beauty consumers. Readers will come away with the inspiration, tools and resources they need to elevate their products to the next level.
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- Suppliers: Have innovative new ingredients or technologies we should be covering?
- Marketers: Have a breakthrough product pushing new boundaries?
- Testing experts, contract researchers/formulators: Have new or expanded services for beauty brands?
- Software and digital tech providers: Have new solutions to help brands optimize their marketing, product innovation or operations?
Submit your launches and through our online portal for consideration, or connect with our editors.
Engage and Connect with Product Development Influencers
Suppliers and service providers: Want to connect with C&T‘s 21,000+ dedicated monthly readers or our broader digital audience of 76,000 beauty and personal care decisionmakers? Or our highly engaged 71,000+ social media community? Reach out to our new business development manager, Jolly Patel ([email protected] or 1-630-344-6061) to learn more about cross-platform marketing, editorial and engagement opportunities.
C&T’s 2025 Monthly Editorial Themes*
C&T will be distributed* at the 2025 editions of:
- Beauty Accelerate
- in-cosmetics Global
- NYSCC Suppliers’ Day
- IFSCC Congress
- in-cosmetics Asia
- SCC Annual Meeting
JANUARY 2025
Sustainability
Upcycled; Biodegradable/low carbon
Barrier Health
Skin protection/microbiome; Collagen, ceramides and lipids
Product Roundup
Ingredients, Equipment and Services
Expert Opinions
Reinforcing the Barrier
Deadlines
Editorial: Sept. 6, 2024
Ad close: Dec. 13, 2024
FEBRUARY
Sun Protection and Photo-aging
Antioxidants/actives/UV filters; Hyperpigmentation
Demographic Beauty
Generational (X, millennial, alpha); Male cosmetics, baby care, menopausal beauty …
Equipment and Devices
Mixing, filling and QA/QC
Product Roundup
Ingredients, Equipment and Services
Expert Opinions
1. Advancing Sun Protection; 2. Optimizing Product Production
Deadlines
Editorial: Oct. 1, 2024
Ad close: Jan. 7, 2025
MARCH
Longevity and Well Aging
Anti-senescence, peptides; Wellness and anti-stress
Hair and Scalp Solutions
Skinification/repair; Anti-hair loss
Product Roundup
Ingredients, Equipment and Services
Expert Opinions
Hair and Scalp Solutions
Deadlines
Editorial: Nov. 1, 2024
Ad close: Feb. 3, 2025
APRIL
Novel Formats and Product Protection
Bars, balms, sheets, films and powders; Preservatives and alternatives
Color Cosmetics
Radiance/luminosity; Dispersion and wetting
Product Roundup
Ingredients, Equipment and Services
Expert Opinions
Reinventing Product Forms
Deadlines
Editorial: Dec. 2, 2024
Ad close: March 6, 2025
MAY
Aging Hallmarks
Targeting wrinkles, spots, eye, circles and sagging; Epigenetics, autophagy, senescence, dysbiosis, etc.
Sensory Experiences in Skin and Hair Care
Texture, scent, softness and shine; Neurocosmetics and targeting mechanoreceptors
Product Roundup
Ingredients, Equipment and Services
Expert Opinions
Sensory Experiences in Skin and Hair Care
Deadlines
Editorial: Jan. 3, 2025
Ad close: April 7, 2025
JUNE
Hair/Scalp Care and Skinification
Silicones, surfactants and alternatives; HA, collagen and vitamins
SPF and Sunscreens
Photostabilizers and UV filters; Sensory performance
Product Roundup
Ingredients, Equipment and Services
Expert Opinions
Advancing Hair Care Innovation
Deadlines
Editorial: Feb. 3, 2025
Ad close: May 5, 2025
JULY/AUGUST
Responsible and Eco-friendly
Sustainable, clean and transparent; B Corp, EcoVadis, fair trade, vegan, halal, etc.
Bio-inspired Skin/Hair Care
Ferments and biotech; Upcycled, nature-inspired, exosomes
Product Roundup
Ingredients, Equipment and Services
Expert Opinions
Responsible Beauty Solutions
Deadlines
Editorial: March 3, 2025
Ad close: June 9, 2025
AUGUST (ONLINE ONLY!)
Formulating Basics
Preservatives; Rheology/thickening
Expert Opinions
Formulating Basics
Deadlines
Editorial: April 1, 2025
SEPTEMBER
Compromised Skin Care
Mild and microbiome-friendly; Acne, sebum and inflammation
Wellbeauty
Sleep, immunity and rhythm; Anti-stress, fragrance and emotions
Digital Tech and Platforms
Social media, predictive A.I., software, etc.
Product Roundup
Ingredients, Equipment and Services
Expert Opinions
1. Balancing Compromised Skin; 2. Digital Tech/Platforms to Advance Product Development
Deadlines
Editorial: May 1, 2025
Ad close: Aug. 5, 2025
OCTOBER
Skin Radiance and Color Effects
Skin texture, pigmentation and pores; Color and light effects, self-tanners
Hair Conditioning and Repair
Films and oils; Bonding and repair agents
Product Roundup
Ingredients, Equipment and Services
Expert Opinions
Skin Radiance and Luminosity
Deadlines
Editorial: June 2, 2025
Ad Close: Sept. 5, 2025
NOVEMBER/DECEMBER
AP/Deo and Oral Care
AP/deo, body deodorants and oral care
Skin Comfort
Soothing skin sensitivity; Anti-irritation/neurocosmetics
Product Roundup
Ingredients, Equipment and Services
Expert Opinions
Advances in AP/Deo and Oral Care
Deadlines
Editorial: July 1, 2025
Ad close: Oct. 6, 2025
DECEMBER (ONLINE ONLY!)
Social Media
Trendspotting; Sci-comm and dispelling misinformation
Expert Opinions
Social Media Insights
Deadlines
Editorial: Aug. 1, 2025
*Editorial themes and magazine distribution at industry events are subject to change
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