E.l.f. Cosmetics Teams Up With Fazit Beauty on ‘Spirit Stripes’

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.

Beauty meets fandom in E.l.f. Cosmetics‘ new collaboration with viral sensation Fazit Beauty. Both brands teamed up to introduce Spirit Stripes, a makeup product designed specifically for sports enthusiasts looking to elevate their game day look during March Madness.

The collection unites E.l.f.’s bestselling beauty product, the Power Grip Primer, with Fazit’s easy-to-apply makeup stripes in five team-inspired colors: blue, red, orange, green and purple. Now available for purchase on elfcosmetics.com and fazitbeauty.com, the bundles start at $26 and include a set of six stripes.

Fazit Beauty created the Faux Freckle Makeup Patch, which went viral on social media in 2024. Even Taylor Swift was seen wearing the product. Aliett Buttelman and Nina LaBruna founded the brand in January 2022.

Founded in 2004 by Joseph Shamah and Scott Vincent Borba, E.l.f. Cosmetics has a tradition of collaborating with other popular brands and celebrities. The brand has previously partnered with Chipotle, American Eagle, Meghan Trainor, Jennifer Coolidge, Meredith Duxbury, Mikayla Nogueira and others.

The launch continues E.l.f. investment in the sports world. In 2024, the cosmetics brand announced a multiyear global partnership with the Billie Jean King Cup by Gainbridge, the women’s world cup of tennis, and released a commercial ad targeting sports fans during the Macy’s Thanksgiving show.

Shop the E.l.f. x Fazit Beauty “Spirit Stripes” Collection