Fashion and Beauty Brands Donate Proceeds to L.A. Wildfire Relief 2025

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Companies of all scales are supporting Los Angeles through tragedy. Amidst the devastating wildfires sweeping L.A., some of our favorite fashion, beauty, home and lifestyle brands are donating a percentage of proceeds to wildfire relief efforts.

Below, see a running list of clothing, jewelry, makeup and hair care brands giving back to the City of Angels. The Hollywood Reporter will update this list as new companies announce contributions.

Fashion, Beauty and Home Brands Donating Proceeds to L.A. Fire Relief

Blu Atlas Individuals can select up to three 100% free personal care products (shampoo, deodorant, soap etc.) that they need most at this time — no credit card required and free shipping included

Clare V. All profits from Clare V.’s Los Angeles Je T’aime collection will be donated to The American Red Cross which is providing safe shelter, food, essentials and support for those affected by the fires

Clare V. Los Angeles Je T’aime Classic Tee

Cotton On From Jan. 13 through 26, 100% of Cotton On Foundation funds collected in the United States (online and in store) will be donated to Project Hope, an organization that is actively on the ground working to provide aid for those affected by the wildfires

Emily P. Wheeler L.A.-based jeweler Emily P. Wheeler is donating 100% of proceeds from the Enamel Heart Studs to the California Community Foundation

Fanatics The athletic apparel website is partnering with Los Angeles sports teams on a series of LA Strong T-Shirts, with proceeds going towards the America Red Cross and LA Fire Department Foundation

Frances Valentine The brand is donating 100% of Canvas Heart Easy Tote proceeds to LA Wildfire Relief and Rescue

Frances Valentine Canvas Heart Easy Tote

Grace Lee The jewelry brand will be donating all proceeds from sales of the Bangle Collection to the LA Fire Department; plus, Grace Lee is gifting a Resin Ring and Resin Pod Necklace to anyone who has lost their home during the LA fires (find more information on the brand’s Instagram)

Harwell Godfrey The limited-edition Charity Heart, made from 1.59 carats of natural white diamonds and 18K yellow gold, will be available to purchase through Jan. 16 with 100% of profits benefitting the LAFD Wildfire Emergency Fund

Jacquie Aiche The brand will be donating 100% of proceeds from the Tribe Together Tote to the California Fire Foundation

Katkim The jewelry brand will donate 100% of the proceeds from all Crescendo Chain Necklace sales to the California Fire Foundation.

Lisa Says Gah The clothing brand is donating 15% of all sales this week to the Los Angeles Fire Department Foundation (according to the brand’s Instagram)

Lisa Says Gah Lauda Cardi

Little Words Project The brand is donating 100% of proceeds from the sale of its Resilience bracelet to the Wildfire Recovery Fund by the California Community Foundation

Little Words Project Resilience Bracelet

Pink Chicken The clothing brand is launching a limited-edition bamboo PJ set and romper, with 100% of the profits going to Baby2Baby

Pura Vida For every Los Angeles Wildfire Relief Bracelet sold, Pura Vida will donate 100% of net profits to Direct Relief, providing life-saving medical aid, wildfire kits and emergency funding

Pura Vida Los Angeles Wildfire Relief Bracelet

Retrouvai The L.A.-based fine jeweler is auctioning a Magna Bracelet with Round White Diamonds (retail value of $11,550) and every dollar raised from the sale will be donated to the Los Angeles Fire Department Foundation

Rōz Hair The hair care brand is donating 10% of January sales to the California Community Foundation – Wildfire Recovery Fund (according to the brand’s Instagram)

Set Active A portion of proceeds from Set Active’s Core Collection will be donated to Los Angeles Fire Relief efforts

Sijo Customers can choose the Los Angeles Fire Department Foundation as their donated organization of choice at checkout; the bed and home brand’s ongoing giveback program includes up to four different organizations that customers can choose to donate to with their purchase, and one of its current partners, World Central Kitchen, is supporting the L.A. fires as well

Seek & Swoon When you purchase the Malibu Throw, 100% of net proceeds will be donated to the California Community Foundation

Supply Los Angeles residents can claim up to three 100% free shaving and grooming essentials, including razors and shaving cream — no credit card required and free shipping included

Sydney Evan The L.A.-based fine jewelry brand is donating 100% of proceeds from two California-inspired charm necklaces to the Los Angeles Fire Department Foundation: the Eye Heart LA Necklace and the California State Necklace; learn more about Sydney Evan’s charitable efforts here

Sydney Evan Gold & Diamond Eye Heart LA Necklace

Sydney Evan Gold & Diamond California State Necklace

Tarte From Jan. 8 through 15, Tarte cosmetics is donating 100% of net proceeds from online sales up to $250k to World Central Kitchen to support the organization’s relief efforts

Tarte Maracuja Juicy Lip Plump

Additional Aid From the Fashion and Beauty Space

Julia Flynn, who owns the public relations agency Cabine Creative in Los Angeles, announced in a Facebook group that she was opening her office to any stylists or showrooms that needed a safe space to store collections. In New York City, Francesca Simons, who owns an eponymous consulting business that works with L.A.-based jewelry brands Anita Ko, Suzanne Kalan, Jacquie Aiche and others, said she is donating to a variety of L.A. organizations, including the LAFD Foundation, the California Community Foundation and Baby2Baby. And Lorraine Schwartz, the New York jewelry designer who most recently provided gems for Salma Hayek Pinault, Sofia Vergara, Kylie Jenner and Heidi Klum to wear to the 2025 Golden Globes, also confirmed through her spokesperson that she has made donations towards the LA Fire Department and Baby2Baby.

New York-based fashion designer Rebecca Minkoff sent out an appeal via email on Thursday afternoon. “We are sending love to those that are affected,” Minkoff’s statement read. “Please join us in supporting the incredible LA Fire Department who are on the front lines by donating to supportlafd.org.” Alice Braccini, CEO of the Violetta Group public-relations agency in Los Angeles, likewise noted that her team is donating funds to the California Fire Foundation and the LAFD. “Our office neighbors at G&B Digital Management are leading a donation drive to different shelters,” Braccini added.

“Being in the world of talent management, we deal with every brand under the sun. We just did a fundraiser for Teach AAPI in December, so we’d already been working with brands like Aesop and Caudalie,” said Kyle Hjelmeseth, CEO of G&B Digital Management, which employs 13 talent managers and represents roughly 100 influencers. “From the jump it was pretty hard to determine where we should take the things we’re collecting, and we settled on the YMCA. We’re in the Wilshire corridor, and there are two near here that are central and secure, and they’ll distribute beyond their locations where donations are needed.” Companies wishing to donate products can contact G&B via its Instagram account.

Beauty brands also are jumping in directly to help. Based in Silicon Valley, SkinSpirit has made a one-time donation to the California Fire Foundation, while New York-based Nopalera, a Mexican beauty and lifestyle brand, is offering free Shower Kits to anyone who submits their information via Stories in the brand’s Instagram account. Sugared + Bronzed, a sugaring and tanning destination born in Santa Monica, has reserved a block of hotel rooms near LAX that they are opening up to anyone in their community (employees, their families and L.A. in general) who have been displaced due to the fires. Interested parties can DM the brand on Instagram and S+B will place them in a hotel room while space is available.

For more ways to help, THR compiled a list of organizations collecting donations and offering support to those affected by Los Angeles’ wildfires.