How to prep, deals to buy now
Get expert tips to prep like a pro and shop the best early Amazon deals before the big sale begins.
If you haven’t heard the huge news yet, Amazon Prime Day 2025 is coming! This year, Amazon has decided to run the epic annual sales event for four deal-packed days (beginning on Tuesday, July 8 and running through Friday, July 11), instead of the usual two days. If you’re familiar with Prime Day, you’ll know that this is the perfect time to grab many items with deep discounts. Like many savvy shoppers, I save up most of my big purchases for events like this so get the most bang for my buck.
To help you navigate this year’s Prime Week and grab all the hottest deals happening, the editors here at USA TODAY Shopping have put together a handy Amazon Prime Day shopping guide with answers to all your frequently asked questions and the best shopping tips you can find.
Plus, you’ll find all the details about all the early deals happening now and leading up to the big event.
Amazon Prime Day 2025 FAQs:
What is Amazon Prime Day 2025?
Prime Day is Amazon’s annual members-only shopping event. It offers limited-time deals, lightning deals, and exclusive discounts on products across nearly every category. Amazon Prime Day 2025 begins on Tuesday, July 8, and will end on Friday, July 11. Unlike past Prime Day sales, this is the first year the event has been extended from two days to four days.
USA TODAY Shopping will be monitoring all the savings throughout Prime Day 2025, so be sure to sign up for our newsletter and follow us on Instagram to stay updated!
Do I need to be an Amazon Prime member to shop Prime Day deals?
Yes, in order to get access to the best Prime Day deals, you’ll want to sign up for an Amazon Prime membership. New members can try one week of Amazon Prime benefits for just $1.99. After that, Prime costs $14.99 per month or $139 per year.
Amazon Prime Membership
Get access to member-exclusive benefits and deals with an Amazon Prime membership.
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What’s new for Prime Day this year?
Beyond lasting twice as long as previous years, this Prime Day is also introducing Today’s Big Deals. These will be daily themed drops, featuring top offers exclusively for Prime members. And the savings start now, with three weeks of early deals across various categories!
NEW: Starting Tuesday, July 1, Prime members can score up to 30% off Amazon brands, including school supplies and household essentials from Amazon Basics (starting at $3) and summer fashion from Amazon Essentials (starting at $12).
NEW: Fuel up for less this 4th of July weekend (July 3 to 6) with $1 off per gallon at over 7,500 bp, Amoco and participating ampm stations.
NEW: More perks include $10 off Grubhub+ orders over $20 with code PRIME10 through Monday, July 7, up to 30% off Avis car rentals plus 10% back in Amazon gift cards, Carnival cruises from $80 per day and hotel deals via Visit Myrtle Beach.
NEW: Amazon Prime for Young Adults membership is back! People between the ages of 18 and 24 can sign up for the relaunched discounted Prime membership with a six-month $0 trial and then just $7.49 per month.
Join Prime for Young Adults
As Prime Day is fast approaching, we’ve already started spotting many amazing deals across various categories, and these savings are happening right now! We’ve put together some of the best early deals you can grab below, along with links to various savings guides to help you make the most of this extended sales event.
These deals offer up to 62% off popular Amazon devices like Fire TVs, Ring Cameras and more:
Amazon Fire TV Alexa Voice Remote Pro
Using this smart remote allows you to control the power, volume and surf live TV with dedicated channel buttons.
Save 29% at Amazon
Blink Video Doorbell + Outdoor 4 XR – Wireless smart security cameras
This second-generation Video Doorbell and fourth-generation Outdoor 4 cameras offer up to two years of battery life and improved security features for more peace of mind.
Save 55% at Amazon
Blink Outdoor 4 Camera System
This camera system includes three Outdoor 4 cameras to have the best angle of hard-to-see spots in your yard.
Save 62% at Amazon
Below, we’ve wrangled up the top products under $25 on sale right now:
Unisex Quick-Dry Water Shoes
Use in water or on dry land with the anti-slip sole that protect your feet, while being breathable and quick-drying.
$6.29 at Amazon (Save 10%)
Medicube Zero Pore Pads 2.0
This fan-favorite Korean beauty find is a must-have for anyone looking for glass skin. Plus, it’s loved by celebs like Kylie Jenner.
$18.90 at Amazon (Save 39%)
Soundcore by Anker P20i True Wireless Earbuds
With 10 hours of battery life on a single charge (and 30 with the case), these water resistant earbuds can let you get lost in your favorite song.
$19.99 at Amazon (Save 50%)
Below, find the top products under $50 on sale right now:
Portable Countertop Ice Maker Machine
It’s hot outside, but your drink doesn’t have to be with this countertop ice maker that makes ice in less than six minutes.
$34.99 at Amazon (Save $5)
Cushionaire Lane Cork Footbed Sandals
This Birkenstocks dupe sandal is perfect for everyday summer wear that’s both stylish and comfortable.
$29.99 at Amazon (Save 40%)
GOOTOP Bug Zapper Outdoor, Mosquito Zapper
Keep the bugs away and enjoy your outdoor areas all summer long with this electric mosquito and fly zapper.
$38.00 at Amazon (Save 45%)
Below, grab the top products under $100 on sale right now:
Best Choice Products Adjustable Steel Mesh Zero Gravity Lounge Chair
For something a little more elevated, try these zero gravity lounge chairs that are fitted with cup holders and neck pillows.
Save 23% at Amazon
Portable Air Conditioner, Evaporative Air Cooler
Shop the top deals on portable and personal air conditioners ahead of Amazon Prime Day 2025.
Save 30% at Amazon
MARBERO Portable Power Station
Keep all your devices charged (including your USB or USB-C powered phones) with this portable power station that has an optional solar panel.
$65.44 at Amazon (Save 5%)
Below, you can save big on these top deals offering 50% off or more, and available right now:
NIMO 15.6 IPS-FHD-Laptop, 16GB RAM 1TB SSD Intel Pentium Quad Core N100
This is one of the craziest early Prime Day laptop deals. Save 82% on this high-performance laptop with vibrant visuals and fast processing power for work or play.
Save 82% at Amazon
Craftsman Versastack Mechanics Tool Set
This all-in-one mechanics set contains a full assortment of sockets, ratchets, wrenches and specialty bits for automotive enthusiasts, packed in a durable 3-drawer box.
Save 50% at Amazon
Instant Pot Duo Plus 9-in-1 Multicooker, Pressure Cooker
This insanely versatile kitchen countertop appliance can pretty much do it all. Get it on sale for less than $70 today.
Save 50% at Amazon
Shop more deals with 50% or more off
These best early Prime Day TV deals you can grab right now and save up to 48% off:
Insignia TV 32-Inch HD 720p Fire TV
Get this top-selling Insignia TV for less than $70 in a smaller 32-inch size, perfect for a dorm room or cozy living space!
Save 46% at Amazon
Panasonic Z85 Series 65-inch OLED TV
Enjoy next-level cinematic picture performance with this TV offering a core OLED panel and HCX Pro AI Processor MKII, which finesses colour accuracy, contrast and clarity.
Save 45% at Amazon
Amazon Fire TV 65-Inch Omni QLED Series
This TV can turn your screen into a canvas for displaying over a thousand pieces of free artwork, personal photos, helpful Alexa widgets and more.
Save 38% at Amazon
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