Monique Green’s Mullur’e Cosmetics: Empowering Beauty and Community
In the bustling beauty scene, Monique Green has carved out her own path as the founder of Mullur’e Cosmetics. Since its launch in 2016, her brand has become synonymous with innovation and philanthropy, reflecting her morality and deep-rooted passion for cosmetics.
She also created Mini Mullur’e in 2016 for her eight-year-old daughter. Green is setting up her child to be an entrepreneur at a young age and motivating her to be inventive and hard-working, principles that Green’s mother instilled in her.
Green was profoundly influenced by her mother, a woman with a keen eye for fashion who encouraged her love for creativity despite hesitancy to allow her young daughter to wear makeup.
“My mother would let me play in her clothes and always made me feel beautiful. She encouraged me to share that feeling,” Green recalls warmly.
Intent on doing just that, she created Mullur’e Cosmetics to help women and young girls feel beautiful and confident. When Green faced the devastating loss of her mother to ovarian cancer in 2018, her heartbreak further fueled her determination. Her brand now reflects her journey and her commitment to a cause. A portion of the proceeds from her makeup line “Teal I’m Pretty” are donated to ovarian cancer research, ensuring her mother’s legacy continues to shine.
After watching countless YouTube tutorials to hone her skills, Green took a leap of faith and flew to Chicago for a two-hour makeup class in 2019 taught by one of her favorite beauty influencers. This pivotal moment was more than just a class; it was a clarion call to keep chasing her dreams.
Following that trip, she began creating YouTube videos of her own and garnering a faithful audience. As her brand was taking off, she often did women’s makeup for free to practice her methods and record the services for content. She strategized her success every step of the way, but always at the forefront of her preparation was the mission her mother inspired.
Mullur’e Cosmetics is not just another beauty brand: It embodies a vision of inclusivity and empowerment. Greeh emphasizes the importance of providing women and young girls with a space where they feel gorgeous and self-assured.
“I want to serve every girl and help them highlight who they are,” she says. Green’s approach is refreshingly authentic, steering clear of commercial trends with no connection to herself and her clientele.
Inclusivity is woven into Mullur’e’s fabric. The brand boasts extensive foundation and concealer shades, ensuring everyone can find their perfect match. “Mullur’e Cosmetics celebrates diversity,” she says.
Despite the complexities of launching a cosmetics line, Green found strength in her community. “There wouldn’t be a Mullur’e if we weren’t part of the community,” she says. Engaging with her clients not just as customers but as partners in the creative process is vital to her approach.
“I listen and converse with them while providing services, which helps me understand their needs better.”
Her commitment extends beyond products. Green actively participates in community events and mentorship programs. Her efforts reflect a deep-seated belief in giving back, from raffles for students needing makeup services for special occasions, like Homecoming, to workshops teaching self-confidence and makeup skills at local schools.
Sustainability and inclusivity are priorities for her. Mullur’e products are crafted with natural ingredients that cater to sensitive skin. She’s leaning toward vegan-friendly formulations, as well. “I want everyone to be able to use my products,” she says.
Green observes a surge in opportunities for beauty entrepreneurs as the beauty industry evolves. “There are more resources, more influencers, and it’s a space where innovation can thrive,” she notes. With an eye on the future, she plans to expand her coaching business, Mode’le D’ Coaching, guiding aspiring business owners through the nuances of self-reflection and conviction in business. “You can’t have a successful business without knowing who you are.”
Green faced many challenges along the way, but she confided that her biggest challenge was uncertainty within herself. “I’ve never been the type to care what other people think. I’ve always been my own competitor,” she states. “Caring about other people clouds your mind and your judgment. I focus on God and myself and what we do for each other.”
Green is not just building a brand—she’s creating a movement. Mullur’e Cosmetics celebrates beauty, diversity and empowerment, inviting everyone to embrace their unique selves. As Green puts it: “Follow your own path. Your path is unique, so get creative with it.” In doing so, she inspires countless others to do the same, proving that beauty is indeed more than skin deep; it’s about confidence, community, and the courage to shine.
Mullur’e Cosmetics
Northtown Mall
340 Northtown Dr NE, Blaine, MN
612-441-7582
mullurecosmetics.com
Alexzia Shobe welcomes reader responses at ashobe@spokesman-recorder.com.
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