Get Blending! Unpacking the Blurred Makeup Trend
If dewy skin was for 2024, and butter skin for 2025, then blurred makeup is primed to be the defining...
Makeup
When Makeup Meets Politics: Huda Kattan’s Iran Post and a Boycott Campaign in the Making
Huda Kattan shared a TRT World clip of a pro-regime rally, prompting criticism from Iranian activists and a fast-moving boycott...
‘Cellness’, Bold Makeup and ’80s Hair: The 2026 Beauty Trends Brands Need to Know
Retailer Space NK anticipates strong double-digit growth in the color cosmetics category, building on 2025. There has been triple-digit sales...
Men’s makeup goes mainstream on TikTok, Ulta, Sephora capitalize
Pixdeluxe | E+ | Getty ImagesIt often starts small.A dab of concealer. A tinted moisturizer. Maybe a brow gel that...
E.l.f. Beauty launches virtual makeup experience on Roblox
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief:...
Soft Goth Makeup Is The Moody Beauty Trend Everyone’s Wearing
It’s not a phase, Mom — soft goth is officially the makeup style of the season.“After seasons of clean beauty,...
