Men’s makeup goes mainstream on TikTok, Ulta, Sephora capitalize
Pixdeluxe | E+ | Getty ImagesIt often starts small.A dab of concealer. A tinted moisturizer. Maybe a brow gel that...
TikTok
.jpg "13 Viral Beauty Products That Took Over TikTok in 2025")
13 Viral Beauty Products That Took Over TikTok in 2025
“I discovered it on TikTok!” is the phrase tossed around for all the viral beauty products that have skyrocketed to...
TikTok Influencer Mikayla Nogueira’s POV Beauty Is Launching Makeup
Mikayla Nogueira is making her move into color cosmetics. Seven months after introducing her beauty brand, Point of View Beauty,...
Tarte, Maybelline, Medicube Among Top 10 Brands on TikTok Shop in May
TikTok Shop‘s beauty matrix continues to evolve, though a few key themes are emerging. For one, the category’s single top...
Top TikTok Shop Strategies for Fashion & Apparel Brands to Succeed
The future of fashion e-commerce? It’s happening on TikTok Shop. With a global GMV of $33.2 billion in 2024 (yep,...
5 TikTok beauty trends to know about for summer
TikTok is a favourite social media channel for many beauty shoppers to discover the latest looks. Here are five trending...
