The best in beauty 2025: New skin care, makeup, fragrances and more to try

If you’re of a certain age and wear makeup, you likely know the dehydrating effects certain setting powders can have. This “magic” powder avoids that by acting as a feather-light layer that locks in your makeup base without caking or absorbing too much moisture. It’s also beautifully blurring, thus minimizing large pores and skin texture while still looking like skin.

Now available in seven amazing shades, this easy-to-use wand makes contouring your face easy as 1, 2, 3. The liquid texture is dispersed through a soft, cushion applicator, and the liquid formula delivers a seamless, sculpted finish. 

For a hydrating, softly lit glow from within, Danessa Myricks’ new Yummy Skin Glow Serum is a godsend. It has a light, hydrating formula that works on nearly any skin, and the finish is ideal for layering under your base makeup or wearing alone for a more even complexion. 

L.A. Girl is known for its affordable cosmetics, but it stepped up its game in recent years with some blockbuster products like this highlighter. It works beautifully along the high points of the face like cheekbones, the bridge of the nose and more, but it also doubles as an incredibly brightening, beautiful eyeshadow!

The bestselling all-in-one makeup favorite has continued to trend for its ability to be worn over or under foundation or solely as a highlighter. The finishing result is dewy, glowing skin that looks healthy and radiant.

True beauty connoisseurs know Kevyn Aucoin’s legacy is that of a titan in the world of makeup artistry, and his brand continues that legacy of excellence by offering top-quality products like this lip glass duo that creates the perfect nude-ish pink lip for a full, glistening effect.

If you know someone who is always at the salon getting their lashes filled, give them the gift of an at-home experience with this convenient set from Velour. They’re cruelty-free and vegan, and they come with a variety of cluster types that make it easy to customize the look to any eye shape or lash goals.

Beekman 1802 Milk Tint is ideal for anyone who wants to feel like they’re nourishing and protecting their skin while adding a subtle hint of tint, too, especially with lighter coverage so popular at the moment! SPF 43 offers broad protection from harmful rays while the hydrating formula blurs and softens lines, pores and other imperfections. It also layers beautifully with fuller-coverage foundations and concealers for days when you need something more, and the adaptability of the shades makes it simple to color-match someone without them knowing, so you can gift them the correct shade without giving away the surprise.

Pink powders are having a moment, and this ultra-light, super brightening option from Doll 10 is one of the best around. There’s a generous amount of product so one package will take you far, and it can be used lightly as an overall setting powder or in a more concentrated way in areas you want to highlight.

The bestselling sunscreen has gained its loyal following not only because it offers a high level of SPF, but also because it doesn’t leave behind a white cast on the skin. It glides on clear and feels lightweight.

If you are tired of looking tired, this powerful brightening serum might be your saving grace. Key ingredients include retinoids and vitamin C to help brighten the look of dark circles over time. Its metal tip also glides cool on the skin and makes for easy application.

This top-rated mud mask is like a spa-grade facial in a jar. This potent blend includes everything from plant extracts and bentonite clay to almond oil and hyaluronic acid, which work together to exfoliate while simultaneously hydrating the skin.

Skin care aficionados love trying new products, and this hydrating set from the newly launched Credo Skincare line is as fresh as it gets. It’s lightweight and works on all skin types, and it comes with cleanser and moisturizer to cover the bulk of any skin care routine.

You can’t go wrong with this top-rated lip balm that leaves your lips feeling refreshed, smooth and supple for hours. It’s enriched with a mix of shea butter, berry fruit complex and murumuru seed to lock in moisture for smooth, hydrated lips that stay moist for hours.

Stock up and save on some of Bubble’s most loved picks including the popular Slam Dunk Face Moisturizer, which features a lightweight texture and natural ingredients such as vitamin E and aloe vera juice that work overtime to deeply hydrate the skin, leaving you with a radiant, healthy glow.

This is the perfect lotion for anyone who loves to glow. It’s infused with a mashup of niacinamide, coconut oil and pro-retinol, all of which work in tandem to help you achieve radiant, hydrated firm skin.

Beauty enthusiasts are obsessed with this super hydrating lip treatment. Key ingredients include shea butter for moisture, peptide for a plumping effect and to reduce fine lines, cupuaçu to increase elasticity, and babassu to support the skin’s microbiome.

This regimen is formulated to ease the aging process, and it’s a godsend for anyone who wants a smooth, hydrated complexion. For daytime, the Facial Silk Sunscreen is a velvety formula containing a bit of pigment that prevents a white cast, giving skin a flawless finish with or without makeup. And the nighttime products — retinol, eye cream and peptide renewal cream — are supremely rich for a luxurious routine before bed that gives an instant fresh and dewy finish overnight and continues repairing skin with continued use.

The Brow Shampoo from Sania’s Brow Bar is a gentle, foaming cleanser specially formulated to remove makeup, oil, and impurities from your brows without stripping them of moisture. Enriched with nourishing ingredients, it leaves brows feeling refreshed, clean and ready for flawless application.

Rituel de Fille products are more magic potion than simple makeup, and this blood-red priming oil that plumps and hydrates is just one gorgeous example of the alchemy that sets it apart from other brands. Give this to a friend or loved one who loves smooth, glowing skin just as much as they love tarot cards, “Nosferatu” and casting spells.

Achieve luscious, soft lips with this top-rated balm. It’s loaded up with shea and murumuru seed butters for hydration as well as vegan wax to boost shine.

A heads up for potential buyers: You will be the center of attention when you wear this perfume oil! This incredible-smelling perfume oil is toxin and alcohol-free, and the thick formula lets it really sink into the skin for a long-wearing experience. It interacts with your body’s chemistry so every wearer has a unique and alluring scent, and the compact vial is easy to stash in a purse, carry-on or even your pocket for touch-ups on the go.

This top-rated, classic scent is like gifting a bouquet of florals in a bottle. Key notes include an alluring mist of citrus, rose, jasmine, white musk and vanilla.

Initio Parfums Prives creates some of the most luxurious fragrances on the planet, including this seductive blend of tobacco, vanilla, rum, cinnamon, saffron and more. It makes a phenomenal gift for the perfume lover in your life who isn’t afraid of bold, captivating aromas.

You may know Wild as primarily a natural deodorant company, but did you know they also make terrific, refillable hand washes as well? This particular case is especially enchanting thanks to its nod to the whimsigoth aesthetic that’s been popular on TikTok for few years, but there are plenty others to peruse if it doesn’t mesh with your decor. You can fill it and refill it with your favorite scents like Alice’s Secret Garden or Fresh Cotton and Sea Salt, and voila — you have a sustainable, customizable handwashing experience that reflects the style of your choice.

Dove products are fantastic for shoppers on a budget who still want a luxurious experience in their own shower, and the brand’s plant milk line of body washes offer a gentle, elevated alternative to those looking to avoid sulfates and parabens. This particular scent, Oat Milk & Berry Brulee, is a deliciously fruity concoction that has a rich, cushiony feel and leaves skin feeling clean and moisturized with every use.

This body bar works overtime to cleanse, brighten, fade dark spots and hydrate the skin — minus any leftover residue or tightness.

This multi-oil body wash will leave your skin feeling brand new. Loaded with linoleic-rich oils such as jojoba, rosehip and sea buckthorn, the glow you’re left with is unmatched. 

This beloved body creme allows Fenty Parfum fans to capture the alluring scent all over. It has rich, floral notes of magnolia, musk, tangerine and Bulgarian rose.

Streamline your hair tool collection with this super handy, all-in-one system from Shark. It comes with multiple attachments so you can dry your hair, then simply twist to use it with various modes and attachments such as the auto-wrap curler, oval brush, paddle brush and more. This special edition model comes decorated with gorgeous cherry blossoms so you’ll get an extra dose of spring while giving your hair lift, bounce and shape. 

If you’re trying to increase your hair and scalp health, consider investing in this super-rich serum that adds moisture and hydration without feeling overly greasy when you massage it in before bed. It’s great for all hair types, but it’s especially useful if you have color-treated or damaged hair, and it’s fantastic for encouraging new, healthy growth.

Achieve sleek hair from home with this 2-in-1 styler that allows you to straighten and curl with one tool. It also features advanced styling capabilities with tourmaline for quick, even styling as well as red light therapy to help retain moisture. 

For the person who wants to look polished and well-kempt every day but is running low on time, the Calista is a fantastic tool that can smooth strands, offer volume and waves, give ends a fun flip and so much more. It works on any hair type and has protective nylon bristles that prevent you from touching the barrel while it’s hot — a mistake we’ve all made while using a traditional curling iron in a rush. It also comes with a heat protective travel case and a convenient cleaning implement to ensure your curling brush stays in tip top shape.

Anyone can appreciate the detangling effects of this gentle but effective brush that glides through curly or straight hair and feels great on the scalp. The Tangle Teezer also causes less breakage than some traditional brushes, leading to smoother, healthier hair over time — a gift we can all get behind.

We like Tangle Teezer so much we had to include it twice thanks to this new release featuring the entire zodiac, rendered in beautiful artwork across the brand’s standard-sized brushes. It’s the perfect hair tool for any astrology-loving babe.