Top Fashion Stories of the Week: July 26
This week, fashion’s biggest headlines covered highly anticipated collections and collabs, innovative fashion feats and shifting market conditions.
Readers got a first look at luxury-led projects like Phoebe Philo‘s Collection B, Prada‘s lunar couture venture with Axiom Space, and Stone Island‘s Holt Renfrew exhibit. Elsewhere, new details were shared on cult-backed collaborations like The North Face x Supreme and Denim Tears x Marc Jacobs. Last but, not least, Supreme unveiled plans to expand its e-commerce channels to new Asian markets, while LVMH shares plunged after third-quarter sales dropped heavily in China.
Below, Hypebeast has rounded up the top fashion stories of the week so you can stay up to date on trends in the industry.
Phoebe Philo Offers First Look at New Collection
After launching her highly-anticipated eponymous label in 2023 with Collection A, Phoebe Philo’s Collection B will arrive in early 2025 online and at select stockists.
The new images show Philo’s signature sensibilities across a range of elegant pieces with bold tailoring and luxurious materiality. The designs make big statements while remaining in line with Philo’s pared-back ethos. Stand out pieces include a voluminous feathered coat with an extended train, bold-shouldered plush jackets, trompe-l’oeil sequin tops bearing the red Phoebe Philo word mark and much more.
Prada-Designed Spacesuit Unveiled for the Next NASA Moon Landing
Prada partnered with aerospace tech company Axiom Space to design the spacesuit that will be used for NASA‘s Artemis III mission, which will bring astronauts to the moon’s surface for the first time since Apollo 18. The collaborators unveiled the design at the International Astronautical Congress in Milan, Italy on Wednesday.
In development since 2022, the Axiom Extravehicular Mobility Unit (AxEMU) spacesuit utilizes Prada’s expertise in textile and garment construction, while tapping Axiom Space for its space-tech prowess. Axiom Space engineers worked alongside Prada’s team on custom protective materials and technological innovations for high-intensity lunar conditions.
Stone Island Exhibit Celebrates Four Decades of Innovation
Stone Island has opened its Holt Renfrew exhibit which takes place from October 17 to 27. Celebrating 40 years of material innovation, the showcase will display twenty-four pieces from as early as 1984 with Fall 2024 pieces to illustrate the brand’s heritage-rooted references.
The brand has also set up a Cafe Pop-Up where you can listen to records curated by La Rama Records and sip bespoke coffee. Throughout the duration, a program of DJ sets from local talent will take place on the nights of October 18, 19, 25 and 26.
The North Face x Supreme’s Art Focused FW24 Capsule
The North Face and Supreme have returned with a new winter-ready capsule featuring original illustrations by Raymond Pettibon. Standing out are the Nuptse Jacket made with breathable water-resistant nylon and the waterproof Mountain Jacket in seam-sealed Dryvent nylon. The jackets feature co-branded details on the sleeve and original monochromatic art by Pettibon on the back.
The Supreme x The North Face Fall 2024 collection is now available online in the US and will be released in Asia on October 19.
Denim Tears and Marc Jacobs Unite for Special Edition of “The Tote Bag”
Marc Jacobs has partnered with a diverse roster of collaborators for its 40th anniversary, ranging from Cactus Plant Flea Market, NIGO and Anna Sui. The most recent collaboration taps Tremaine Emory of Denim Tears to reimagine the label’s familiar Tote Bag silhouette with his signature cotton wreath print.
In a statement shared by Marc Jacobs’ Instagram, Emory said that the cotton wreath print represents “a talisman for black people” and “a call to return back to what built this country.” In addition to the print, the embossed “Tote Bag” graphic is replaced by “The Tears Bag” at the center with “Marc Jacobs” underneath.
The Tears Bag is available at Marc Jacobs’ official web store now.
Supreme To Expand Online Shop to New Asian Countries
On October 26 at 10 a.m. local time, Supreme will open its website to new regions in Asia, including Hong Kong SAR, Macau SAR, Taiwan Region and Singapore.
The announcement comes months after EssilorLuxottica’s acquisition of the label from VF Corporation in July. While Supreme already operates 17 retail stores across the US, Asia, and Europe, the brand’s online shop has yet to open in the listed regions until now.
Users can get access to Supreme’s shop at the brand’s website and on the Supreme mobile app.
LVMH Shares Dive After Poor Third-Quarter Performance
LVMH‘s shares took a hit on Wednesday as the luxury conglomerate reported third-quarter sales down 5%, as reported by BoF. The LVMH share value dropped by a dramatic 7% the day that the news broke. Industry anxieties about a slowdown in luxury sales seem to ring true as spending in the Asia-Pacific region, once at the fore of the market, begins to dwindle.
Chinese spending has been particularly slow this year, with numbers declining to pandemic levels despite attempts to quell the crisis with stimulus packages. While sales in the US and Europe performed better, LVMH sales in Asian countries, excluding Japan, fell by 16% in the third quarter.
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